Head of Content

Nestlé SA; Petaling Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

Nestlé is seeking a Head of Content to lead content strategy and manage creative quality. This role involves collaboration with various teams to deliver engaging brand experiences, ensuring cost effectiveness, and optimizing production processes to enhance market presence. The ideal candidate will have a strong background in content management and demonstrate excellent communication skills.

Qualifications

• 7-10 years of experience in content management or marketing.
• Proven track record of delivering high-quality creative content.
• Excellent written and verbal communication skills.

Responsibilities

• Develops and implements content strategy aligning with marketing objectives.
• Measures and analyzes content performance for continuous improvement.
• Drives cost efficiencies in content production processes.

Skills

Content strategy

Visual communication

Stakeholder engagement

Performance analysis

Budget management

Education

Bachelor's degree in marketing, communications, or a related field

Tools

Content management systems

Analytics tools

Marketing software

Job description

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Location: Petaling Jaya, MY
Company: Nestle Malaysia
Full-time
Bachelor’s Degree
7+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Head of Content to lead a transformative journey in content management for Nestlé MYSG. This pivotal role demands a visionary leader to partner closely with Integrated Marketing Services (IMS) and the local content studio team, elevating creative quality while achieving cost efficiencies. Collaboration with brand teams, insights, media and consumer engagement teams are crucial to deliver exceptional, on-trend content that resonates deeply with our target audiences.

A day in the life of a Head of Content

• Develops and implements a forward-thinking content strategy that aligns with brands’ marketing objectives.
• Drives effective visual communication through digital channels, creating relevant and engaging brand experiences on digital while ensuring best-in-class product and packaging presentation in e-commerce and social activation
• Stays ahead of industry trends and consumer insights to inform and inspire content decisions
• Collaboration & Stakeholder Engagement:
  • Establishes strong partnerships with creatives, design agencies and suppliers to ensure Nestlé receives high quality service and impactful and appropriate design solutions, applying the global Nestrade Design Sourcing Strategy
  • Fosters strong partnerships with IMS and the local content studio team to streamline processes and drive innovation.
  • Engages and partners with brand teams, media teams, insights, and consumer engagement teams to ensure cohesive and impactful content delivery.
  • Champions the consistent use of global Nestlé approaches and IT tools including Design to Delivery (D2D) process and the Digital Asset Management (DAM) in the Nestlé Content Hub to support our ability to increase speed to market and reusability of assets, transitioning design-related assets to be fit for purpose beyond packaging.
• Performance Analysis & Cost Effectiveness:
  • Measures and analyzes content performance, using data-driven insights for continuous improvement.
  • Leads efforts to drive cost efficiencies and maximize ROI through optimized content production processes and strategic budget management

What will make you successful

• Bachelor’s degree in marketing, communications, or a related field; with 7-10 years of experience in content management, marketing, or a similar role.
• Proven track record of driving content strategy and delivering high-quality creative content.
• Experience in leading and managing design leaders, design operations, cross-functional teams, agency relationships
• Excellent written and verbal communication skills & proficiency in content management systems, analytics tools, and marketing software.
• Experience from both client and agency side will be an added advantage.