Head of Business & Digital Excellence

Merck Gruppe; Petaling Jaya; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading company in the materials sector seeks a Head of Business & Digital Excellence to drive commercial strategies and digital marketing for the Asia region. You will monitor performance, lead initiatives across regions, and enhance brand visibility through innovative campaigns. We're looking for an experienced leader with a strong analytical mindset and a proven track record in digital marketing, ready to foster a culture of excellence within a collaborative team.

Qualifications

• Minimum of 8 years experience in commercial excellence or process improvement.
• Strong background in digital marketing with a proven track record.
• Successful program implementation and risk assessment experience valued.

Responsibilities

• Develop and implement commercial strategies aligning with business goals.
• Monitor business performance and analyze market trends for growth.
• Manage digital campaigns and optimize strategies based on performance data.

Skills

Analytical skills

Problem-solving skills

Creative thinking

Strategic thinking

Communication skills

Education

Bachelor’s degree in business administration

MBA

Tools

Digital marketing tools

Analytics platforms

Job description

Your Role

The Head of Business & Digital Excellence will be responsible for driving commercial strategies & digital marketing initiatives as a part of Business excellence within the Asia region for SUSONITY. This role focuses on monitoring business performance, increasing forecast accuracy, enhance brand visibility and engagement through innovative digital strategies, cross-region initiatives & strategic pillars. for the Asia region. This is a people management role reporting into the Head of Asia Business.

What You Do

• Develop and implement commercial strategies that align with overall business goals.
• Monitor business performance, analyze market trends and competitor activities to identify opportunities for growth.
• Increase forecast accuracy through robust analytical methods and data interpretation.
• Collaborate with sales teams to enhance performance through trainings, workshops and best practices.
• Support the acquisition of the Surface Solutions business by Global New Material International (GNMI)
• Lead cross-region initiatives to streamline processes and improve operational efficiency.
• Propose new ideas and strategies to enhance the Asia business, demonstrating strong analytical skills and critical thinking.
• Manage digital campaigns across various platforms, including social media, email, and search engines, ensuring alignment with overall business goals.
• Analyze campaign performance and optimize strategies based on data-driven insights to maximize impact across the team.
• Collaborate with the content team to create compelling digital content that resonates with target audiences and strengthens brand presence.
• Stay updated on digital marketing trends and technologies to ensure best practices are implemented and shared across the team.
• Monitor, report KPIs of the regional team to measure effectiveness and ROI, providing insights that drive continuous improvement.
• Foster a culture of excellence and accountability within the commercial team.

Who You Are

• Bachelor’s degree in business administration, Marketing, or a related field; MBA preferred.
• Minimum of 8 years of experience in commercial excellence or process improvement roles; An experience in a commoditized market would be an added advantage.
• Strong analytical and problem-solving skills, with a self-driven approach to proposing innovative solutions.
• Extensive knowledge of digital marketing tools and analytics platforms, with a proven track record of impactful campaigns.
• Strong creative and strategic thinking abilities.
• Excellent communication skills and ability to work in a fast-paced, collaborative environment.
• Successful program implementation @ business process improvements, problem solving - 5 Why's , Risk Assessment & Business continuity planning would be an asset for the position.