Growth Marketing Manager

GRVT Markets; Malaysia; On-site; MYR 70,000 - 100,000; Full time

Job summary

A leading cryptocurrency firm is looking for a Growth Marketing Manager to spearhead SEM and digital marketing strategies. The ideal candidate will manage diverse online marketing initiatives, analyze campaign data, and collaborate closely with product and community teams to drive user growth. Strong experience in performance marketing, particularly in a Web3 or fintech environment, is essential for this role.

Qualifications

• 3–5 years of experience in performance or growth marketing.
• Proven track record in SEM strategy and execution.
• Strong understanding of performance marketing and funnel optimization.

Responsibilities

• Lead SEO strategy and execute campaigns.
• Design and scale paid media campaigns across various platforms.
• Analyze campaign data to create actionable growth strategies.

Skills

Performance marketing

Growth marketing

SEM strategy

Digital advertising platforms

Project management

Tools

Google Ads

SEMrush

Google Analytics

Search Console

Job description

About Grvt

Grvt is the world’s first licensed hybrid decentralized exchange (DEX), on a mission to make wealth-building as natural as daily life. We’re building a compliant, self-custodial platform for premium tokenized strategies—from crypto to alternative investments—on trusted infrastructure.

In just 90 days, we’ve onboarded 40,000+ KYC-verified users across Asia and are backed by top-tier investors including Further Ventures, Matrix Partners, Delphi Digital, Hack VC, QCP, and SIG.

Brand promise: Smart money moves made easy. We’re simplifying finance for the next generation—through technology, transparency, and trust.

The Role

We’re looking for a Growth Marketing Manager to lead SEM and digital marketing initiatives, analyze campaign data, and work with teams to launch new products. You'll manage online marketing strategies across multiple verticals and markets, including Google Ads, and ensure optimal use of digital advertising platforms.

Key Responsibilities

• Lead SEO strategy and campaigns, combining technical SEO, content, and local strategies to expand organic reach and acquisition.
• Design, execute, and scale paid media campaigns (Google Ads, display, retargeting, social, and emerging Web3-native channels like Dune dashboards, crypto newsletters, and CT influencer activations).
• Experiment relentlessly through A/B tests and multivariate experiments to optimize conversions, retention, and overall user growth.
• Partner with product and community teams to design growth loops that integrate user incentives, rewards, and gamified campaigns unique to Web3.
• Drive retention marketing initiatives—email, push, on-chain notifications, and community engagement—to reduce churn and maximize customer lifetime value.
• Analyze campaign data with tools like Google Analytics, Search Console, SEMrush, Dune Analytics, and on-chain dashboards, translating insights into actionable growth strategies.
• Collaborate with the content team and AI tools to generate high-performing, SEO-optimized content that resonates with crypto-native and mainstream users alike.
• Manage and continuously optimize acquisition cost, ROI, and funnel performance across all growth channels.
• Keep Grvt at the cutting edge of Web3 marketing by testing new distribution platforms, influencer partnerships, and community-driven growth tactics.

Who You Are

• 3–5 years of experience in performance marketing, growth marketing, or paid media (Web3 or fintech experience strongly preferred).
• Proven track record in SEM strategy and execution, paid acquisition, marketing automation, and retention marketing.
• Strong understanding of performance marketing, funnel optimization, and customer acquisition in a digital-first environment.
• Familiarity with on-chain metrics, wallets, tokens, and DeFi/DEX concepts (bonus if you’ve run campaigns for a Web3 project).
• Excellent project management and execution skills—you can lead multiple campaigns in parallel and hit deadlines without losing precision.
• Creative problem-solver who can find unconventional growth levers in competitive markets.

Preferred Experience

• Working in or with fintech or crypto-focused companies or agencies.
• Expertise in Google Ads, Search Console, Tag Manager, SEMrush, Meta Ads, Twitter Ads, and LinkedIn Ads; crypto ad platforms experience is a plus.
• Knowledge of DeFi, crypto, or financial infrastructure is a plus.