Growth Marketing Lead

Helixbyte Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Helixbyte Sdn Bhd is seeking its first marketer to build an AI-driven approach for Cerev CMMS in Malaysia. You will identify buyers in facilities, property management and healthcare, show value, and move them toward demos for the sales team to close.

This hands-on role owns LinkedIn content, landing pages, outbound outreach and measurement, collaborating with operations and engineering to tell authentic customer stories.

Qualifications

• Marketing experience or aptitude for growth marketing in a B2B tech context.

Responsibilities

• Identify target buyers in facilities, property management and healthcare sectors.
• Demonstrate Cerev CMMS value and drive interested prospects toward demos.
• Own LinkedIn content, landing pages, and outbound outreach with measurement.
• Collaborate with operations and engineering to extract authentic customer stories.

Job description

Ara Damansara, Petaling Jaya · Full-time, in the office five days a week · Reports to the CEO

We're a small, technical software company in Ara Damansara. We build Cerev CMMS , (https://cerev.net) maintenance software that runs inside factories, government buildings, hospitals, airports and data centres across Malaysia. Maintenance teams at F&B manufacturers, government departments, healthcare groups and property managers open it every working day.

We've grown on referrals, tenders, Google Ads and the founders selling directly. That got us here. It won't get us to the whole country. We're hiring our first marketer to change that.

One thing before you read on: you would not be doing marketing the way you've done it before. Not the Canva way, not the drag-and-drop email tool way, not the agency way, capcut etc. We work with the best AI models there are, on tooling we built ourselves, and the output per person here is not what you've seen at a normal company. If you've been reading about how AI is changing marketing and wondering where anyone is actually doing it, this is the place.

The problem

Malaysia is full of buildings, plants and equipment that fail earlier than they should. Not because nobody cares, because maintenance still lives in Excel sheets, WhatsApp photos and paper logbooks. Most of the people who'd benefit from Cerev have never heard the word CMMS. They think the Excel , WhatsApp group is the system.

Your job is to find those people, show them there's a better way, prove it's already running at places they recognise, and get them interested enough to talk to us. Everything between "never heard of you" and "wants a demo" is yours. The founders take it from there.

How we work, which is the point of this ad

We are not a normal company.

We built the internal platform the whole company runs on. We write our own MCP servers so our AI tools can reach our own systems. We built a pipeline that turns one topic into a finished blog post with illustrations, a LinkedIn excerpt and a branded carousel. We built another that pulls our Google Ads data and writes the weekly review. When a tool we need doesn't exist, we make it. That's a normal Tuesday here. We dont just vibe code tools, the CEO actually understands the code, sometimes details matters.

You'd work with the best models and the newest tools, first‑hand.

Claude for thinking, drafting and analysis. Cowork for reports, slides and documents produced in minutes, at a quality that makes the old way look like a hobby. Claude Design for first‑class visuals from a few sharp prompts. With these, a marketer can put up their own landing page or a small app without waiting for anyone. Every "AI for marketers" course advertised online is describing, second‑hand and six months late, what you'd do here every day. Real people, real customers, real results.

We know what AI is actually useful for, and what is influencer fluff.

We're technical, so we're hard to impress. We don't chase trends, we don't buy tools because someone on LinkedIn said to, and we don't run a campaign we can't measure. But when something genuinely changes the economics, we move fast and all the way. That's the taste we're hiring for: not "excited about AI", but able to tell which parts matter.

We'll go further than most, when it makes sense.

We build software agents for a living. Some of that will leak into marketing: maybe a small agent that drafts the weekly analytics review, or turns a customer call into a case study draft. Maybe code that generates a landing page instead of someone clicking through a builder. We have mac mini that works at 2am 3am generating test code, update documentations. That's not the job. It's the kind of thing that happens here when someone has a good idea on a Wednesday and the person who can build it sits at the next desk.

We're scrappy, as a method.

Small team, no agency, no approval chain. An idea on Monday can be live on Tuesday and measured by Friday. We'd rather ship a plain page this week and improve it than plan the perfect one for a quarter. When something doesn't work we say so in writing, kill it and move on.

We do unconventional things on purpose.

The standard playbook says post three times a week on LinkedIn, run a webinar, gate a whitepaper. Maybe. Or maybe our buyers aren't on LinkedIn and their bosses are. Maybe it's a printed one‑pager at every building management office in Klang Valley. Maintenance software in Malaysia has barely been marketed to. Most of what works hasn't been tried. Bring the odd idea. If it has a hypothesis and a way to measure it, the answer is usually yes.

And you won't be doing it alone.

You'd own marketing and do most of it yourself, with interns for manpower a few months in. But you'd sit with the operations team to learn how a maintenance department actually runs and where the stories are. You'd pull the tech team in for ideas and for anything that needs real engineering. You'd put an engineer or an implementation lead on a webinar with customers. Nobody here has ever said "that's not my department".

What you'd actually do

Already running, yours from week one:

• Google Ads, live since the company started. Read the log, take over the reviews, own the landing‑page quality and the next campaign structure.
• Analytics — PostHog, Google Tag Manager, Microsoft Clarity, with the demo funnel tracked from click to form to WhatsApp tap. The numbers exist. Nobody is turning them into a monthly plan yet.
• The website cerev.net — industry pages, features, case studies, a blog publishing twice a month, a homepage video in production.
• Customers worth writing about across F&B, government, healthcare, aviation and property, most not yet written up. We have customer testimonials coming in from operations.

Not yet built, where you'd start:

• LinkedIn done properly — a rhythm for the company page and the founders, carousels from real case studies, an honest test of whether our buyers are there.
• Cold email — a real outbound programme to named facilities, property and plant managers. Targeting, sequences, what we say, how we measure replies and meetings.
• The website as a converter — most paid visitors land on the homepage and few touch a call to action. Segment pages, pre‑qualification, clearer next steps.
• Webinars — targeted sessions for prospects, and teaching sessions for existing customers on how to get more out of the app, with our operations and tech people on the call.
• Conferences and campaigns — find the trade events and industry campaigns worth joining in facilities, property and manufacturing. Which ones, at what cost, with what expected pipeline, and how we follow up.
• Referral programme — our best leads have always been customers telling other people. Make that a system with an incentive and a way to track it.
• Partnerships — maintenance contractors, consultants and integrators who already sit in front of our buyers.
• Instagram — an account exists, unmaintained. Test it, or kill it.
• Or any of your ideas — we are open.

What we look for

• You know which problem is worth solving. Given ten things marketing could do this month, you pick the two that matter, say why, and drop the rest. This is the main thing we're hiring for.
• You've generated leads and can say how many. Which channel, what it cost, what converted. If your last role measured you in impressions, this one will feel different.
• You write plainly. Our buyers read short sentences and distrust anything that sounds like a brochure.
• You're open to how marketing gets done in the AI era. You don't need to know our stack. You need to arrive curious, already using AI in your own work, and willing to throw out the habits you're used to. Show us something you've made with AI, even if it's small.
• You're curious about the customer. What a facilities manager worries about at 7:45am. Why a property group's finance team says no. You'd rather read a forum of technicians complaining than a marketing framework.
• You ship this week and fix it next week. Scrappy is a compliment here.
• Some exposure to operations‑heavy industry helps. Facilities, property, manufacturing. Not required.

The culture, honestly

We run on five values — composure, ownership, innovation, candor, excellence. Here's what they look like on a real day:

Every piece of work lives in Cadence, built in-house and used daily. Your campaigns, leads and content pipeline are visible and centralised, not in a spreadsheet only you can open.

Candor runs in every direction, including upward. If the CEO's campaign idea is wrong, say so and bring your reasoning. And know this: if something goes wrong and we later find out you saw it coming and stayed quiet, that is the thing you'll be in trouble for. Not the mistake. The silence.

When something is wrong, it's already wrong. Nobody here waits to see whose job it is. You fix it if you can, and if you can't, you get help immediately. Deliberating whether it falls in your scope is the one move that isn't allowed. There is no "not my department" in a company this size.

Excellence here has one definition: the person receiving your work says it's good.

We're not all intensity. We have coffee enthusiast who weighs the beans to the gram. The group chat has memes, and a steady stream of AI gossip from founders who are unhealthily up to date on every new Claude, GPT, Gemini, Grok, Qwen and Kimi release. You'll know what shipped before the newsletters do.

What success looks like

We'll set the numbers together in your first month. The shape of it:

90 days — learn, then ship.

Sit in on every demo and implementation call you can. Talk to several customers and write down, in their words, why they bought. By the end: first case study published, Google Ads review taken over, a LinkedIn rhythm running, a pipeline board in Cadence showing where every lead came from. We're not expecting demos yet. We're expecting to understand our own market better because you're in the room.

Six months — a channel that works.

Three or four programmes launched, each with a written plan and an end date. You can tell us with numbers which one produces demo requests and what each costs. At least one is repeatable.

Twelve months — marketing is a pipeline, not a person.

A monthly count of qualified demo requests we agreed together, hit more months than not. Three or four case studies the founders use in every sales conversation. A clear cost per lead. And maybe a written plan for the second marketing hire, because you'll have proven there's enough here for one.

We won't hold you to a target you weren't part of setting, or change it quietly. Numbers are agreed in writing, reviewed monthly, adjusted in the open. When a programme fails, the review asks what we learned and what changes.

How we work

One office in Ara Damansara, together five days a week, Monday to Friday, 9am to 6pm. At this size the useful things happen sideways: you overhear an implementation call and it becomes content. That's why we're set up this way.

This probably isn't the right fit if

• Being in an Ara Damansara office daily would be a stretch for you.
• You want a brief, a budget and a team already in place.
• You measure marketing in impressions rather than demos and deals.
• You've never had a campaign fail and been able to say why.
• You think of AI as something the company should hire a specialist for.
• You're attached to Canva, a drag-and-drop email tool, or any workflow that can't be automated.
• You'd rather agree with the CEO than tell him he's wrong.