Growth Engine Lead: E-commerce & Performance

EPOS Corporation (acquired by Tier Technologies/Official Payments, now ACI Worldwide); Kuala Lumpur; On-site; MYR 120,000 - 190,000; Full time

Job summary

EPOS Corporation is seeking an E-commerce Growth & Performance Specialist to drive traffic growth, performance advertising, promotional strategies, affiliate marketing, and data analytics across Malaysia and Singapore.

You will manage paid media, marketplace advertising, and affiliate programs, building EPOS's E-commerce Growth Engine by analysing traffic, products, customers, conversion, and commercial outcomes, while collaborating with Marketplace, Marketing, and Sales teams.

Qualifications

• 3–8 years of experience in marketplace performance marketing environments.
• Hands-on experience in Paid Ads, Affiliate Marketing, and Campaign Optimisation.
• Familiarity with marketplace advertising tools (Shopee Ads, Lazada Sponsored Solutions).
• Strong data analytical capabilities with proficiency in Excel/Google Sheets; GA4/BI tools/SQL preferred.
• Ability to develop advertising budgets, testing plans, and optimisation strategies.
• Strong understanding of ROAS, CAC, CVR, and AOV.
• Experience in B2B, SaaS, POS, Payments, Fintech, or consumer electronics is preferred.
• Strong commercial acumen and cross-functional collaboration.

Responsibilities

• Drive traffic growth and performance advertising across Malaysia and Singapore.
• Manage Shopee Ads, Lazada Ads, and other performance channels relevant to e-commerce.
• Develop daily, weekly, and monthly advertising budgets and media plans.
• Manage advertising formats including Search, Discovery, Product Ads, and Retargeting.
• Continuously optimise advertising performance by SKU, customer segment, market, and channel.
• Monitor CAC, CPC, CPA and ROAS, aiming to improve profitability.
• Develop e-commerce growth plans for Malaysia and Singapore markets.
• Create traffic acquisition and budget strategies for major marketplace campaigns (9.9, 10.10, 11.11, 12.12).
• Partner with Marketplace Operations for SKU prioritisation, pricing, and promotions.
• Reallocate budgets across markets, platforms, and SKUs based on performance and data insights.
• Establish a framework to identify Winning SKUs, Audiences, and Channels.
• Manage Shopee/Lazada Affiliate programs and recruit creators across F&B, Retail, SMEs, and B2B.
• Develop affiliate commission structures, product sampling programs, and incentives.
• Monitor clicks, GMV, conversion, and commissions.

Skills

Marketplace marketing

Paid ads

Affiliate marketing

Data analysis

Budget planning

Cross-functional collaboration

SaaS/Fintech

Tools

GA4

BI tools

SQL

Excel

Job description

EPOS Corporation is seeking an E-commerce Growth & Performance Specialist to drive traffic growth, performance advertising, promotional strategies, affiliate marketing, and data analytics across Malaysia and Singapore.

You will manage paid media, marketplace advertising, and affiliate programs, building EPOS's E-commerce Growth Engine by analysing traffic, products, customers, conversion, and commercial outcomes, while collaborating with Marketplace, Marketing, and Sales teams.