Group Marketing Manager

Pickle Social Club; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A wellness and fitness organization located in Kuala Lumpur is seeking a Group Marketing Manager to drive marketing strategy across various brands. The successful candidate will lead multi-channel campaigns, engage communities, and manage partnerships. Ideal for a creative leader with 5-8 years of relevant experience and a passion for storytelling and brand development. This position offers unique growth opportunities and access to group wellness experiences.

Benefits

Free access to group classes

Access to wellness experiences

Supportive team culture

Growth opportunities

Qualifications

• 5-8+ years of marketing experience in relevant fields.
• Strong track record of planning and executing integrated campaigns.
• Excellent communication skills in English; additional languages are a bonus.

Responsibilities

• Develop and implement integrated marketing strategies.
• Lead multi-channel marketing campaigns to drive brand awareness.
• Manage community engagement and event strategies.

Skills

Integrated marketing strategy development

Multi-channel campaign execution

Community engagement

Content strategy

Partnership development

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Meta Suite

Google Ads

Mailchimp

Figma

Notion

Job description

COMPANY OVERVIEW

At WFH Group, we’re redefining the future of wellness, fitness, and sports through a collective of bold, experience-driven brands. Our brands - TRIBE, Pickle Social Club, Strong Pilates, and Sync Social Club - are all built around the power of community, movement, and meaningful experiences. We create dynamic spaces and experiences that empower individuals to push their limits, recover, connect, and grow -both personally and professionally.

Whether it’s high-energy training at TRIBE, social & competitive play at Pickle Social Club, toning up Strong Pilates, or recovery at Sync Social Club, each brand plays a unique role in shaping a thriving, wellness-driven lifestyle.

JOB OVERVIEW

As our Group Marketing Manager, you’ll play a vital role in driving group-wide marketing strategy and execution, ensuring every campaign, collaboration, and initiative aligns with the Group’s vision and values. You’ll work closely with the brand heads and senior leadership to build impactful multi-brand campaigns, brand development, grow communities, content planning, partnership activation and bring bold, creative storytelling to life.

This is an exciting opportunity for a creative, commercially-minded leader who’s equally passionate about building meaningful connections through storytelling, community engagement, and lifestyle as a brand.

JOB RESPONSIBILITIES

Marketing Strategy & Campaign Execution

• Develop and implement integrated marketing strategies across all brands, ensuring alignment with overall business objectives and brand positioning.
• Lead multi-channel marketing campaigns (digital, offline, paid media, email, etc.) to drive brand awareness, engagement, and acquisition.
• Own and manage the group-wide marketing calendar, coordinating initiatives with brand teams for cohesive rollouts
• Track KPIs, analyze campaign performance, and lead post-campaign reviews to improve ROI and marketing effectiveness

Brand Development & Content strategy

• Maintain consistency and clarity of each brand’s identity across all touchpoints—visual, tone of voice, content, and customer experience.
• Collaborate with internal teams and external partners to develop engaging content strategies, including social media, newsletters, videos, blog articles, and brand collateral.
• Guide and approve brand messaging frameworks to ensure relevance, clarity, and impact with target audiences across wellness, fitness, lifestyle, and entertainment verticals.

Community Engagement & Events

• Spearhead group-level community and customer engagement strategies, in collaboration with on-ground studio teams and event leads.
• Plan and manage internal and external events that promote brand engagement, member retention, or customer acquisition.
• Work with brand teams to evaluate and improve event effectiveness and long-term community-building outcomes.

Business Development & Partnerships

• Identify and cultivate brand and corporate partnerships that enhance brand value and unlock new revenue streams.
• Collaborate with stakeholders across ops, partnerships, and marketing to launch activations, sponsorships, or value-driven collaborations.
• Continuously assess partnership pipeline opportunities and conduct due diligence on prospective partners.

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent professional experience also considered.
• 5-8+ years of marketing experience, ideally within lifestyle, wellness, fitness, hospitality, or consumer brands.
• Strong track record of planning and executing integrated campaigns across platforms
• Highly organized, collaborative, and creative—able to lead with clarity and adapt quickly
• Familiarity with digital marketing tools and platforms, including Meta Suite, Google Ads, Mailchimp, Figma, Notion, etc.
• Excellent communication skills in English; additional languages are a bonus

What You\'ll Love

• A unique chance to work across multiple dynamic brands reshaping the wellness & fitness industry
• A supportive team culture that values creativity, autonomy, and purposeful work
• Free access to group classes, pickleball, wellness experiences, and community events
• Growth opportunities within a rapidly expanding group with regional ambitions