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Private Advertiser in Malaysia seeks a Graphic Designer (F&B Specialist) to elevate our visual identity from menus to social content. You will craft high-quality marketing collaterals, assist in food styling, and optimize layouts to spark appetite and reflect a premium brand.
Proficiency in Illustrator/Photoshop is required, plus CapCut or AI tools is a big plus. A strong portfolio and eye for typography are essential.
We aren't just looking for someone who can use Photoshop; we are looking for a Visual Storyteller. In the F&B world, people "eat with their eyes" first. Your mission is to elevate our brand's visual identity, ensuring every piece of content—from a physical menu to a 5-second Instagram story- triggers an immediate "Appetite Appeal" and reflects a sophisticated brand aesthetic.
Execute high-quality designs for all marketing collaterals (menus, posters, digital banners and POSM) while maintaining a consistent and premium brand image.
Social Media Art Direction:
Food Styling & Photography Support:
Assist in food/lifestyle shoots. You will play a key role in Food Styling, ensuring the dishes look as delicious on camera as they taste in person.
Content Retouching:
Professional color grading and photo retouching to enhance the texture and freshness of our food visuals.
Production Management:
Liaise with printing vendors to ensure the final physical products (paper quality, color accuracy) match the digital design intent.
Strategic Layout:
Assist in optimizing menu layouts based on consumer psychology (helping our star dishes stand out visually).
Aesthetic First: 2 years of experience, but Portfolio is Priority #1. We want to see your sense of space, typography and color harmony.
The "Foodie" Soul: You genuinely love food and lifestyle culture. You understand the difference between a "cheap flyer" and a "lifestyle brand".
Technical Toolkit: Proficiency in Adobe Illustrator and Photoshop is a must. Familiarity with CapCut (video editing) or AI design tools (Midjourney/Firefly) is a huge plus.
Detail Obsessed: You notice if a logo is 1 pixel off or if a font weight feels "clunky".
Growth Mindset: You are eager to learn the business of F&B and how design translates into actual sales.