GM, Brand & Marketing — Automotive Growth Leader

MVC Resources; Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading automotive firm in Kuala Lumpur is seeking a strategic General Manager for Brand and Marketing to enhance brand visibility and market competitiveness. The ideal candidate will drive brand strategy, oversee integrated marketing communications, and lead cross-functional teams. Proven experience in brand strategies, strong leadership, and proficiency in English are essential. Knowledge of Malay and Chinese is a bonus. This role includes managing brand performance metrics and optimizing marketing effectiveness.

Qualifications

• Proven experience in brand and marketing strategy, preferably in automotive or consumer goods.
• Expertise in both ATL, BTL, and digital marketing integration.
• Strong track record in lead generation and ROI-driven decision making.

Responsibilities

• Define and enhance overall brand value and guidelines.
• Formulate marketing plans and conduct competitive analyses.
• Oversee lead generation from awareness to MQLs.
• Align messaging across channels for consistency.
• Monitor KPIs related to brand performance and customer behavior.
• Lead and develop marketing teams and collaborations.

Skills

Brand and marketing strategy

ATL and BTL marketing integration

Lead generation

Data-driven management

Team leadership

Job description

A leading automotive firm in Kuala Lumpur is seeking a strategic General Manager for Brand and Marketing to enhance brand visibility and market competitiveness. The ideal candidate will drive brand strategy, oversee integrated marketing communications, and lead cross-functional teams. Proven experience in brand strategies, strong leadership, and proficiency in English are essential. Knowledge of Malay and Chinese is a bonus. This role includes managing brand performance metrics and optimizing marketing effectiveness.