Global VP Marketing/CMO

CoinMarketCap; Penang; On-site; MYR 250,000 - 300,000; Full time

Job summary

An established industry player is seeking a seasoned Marketing Leader to drive strategic initiatives and empower teams. This role involves defining objectives in collaboration with senior leaders, implementing marketing strategies, and fostering a culture of performance and data orientation. The ideal candidate will have over a decade of experience in technology or fintech, with a strong track record in community building and project management. Join a dynamic environment where your leadership will shape the future of marketing in a decentralized ecosystem, and help grow the addressable market for innovative products.

Qualifications

• 10+ years in tech or fintech with 5 in marketing leadership.
• Proven growth metrics in web traffic and revenue generation.

Responsibilities

• Define marketing objectives with senior leaders and execute strategies.
• Empower teams to achieve commercial outcomes across products.

Skills

Leadership in Marketing

Project Management

Data Analysis

Community Building

Budget Management

Job description

Responsibilities:

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team.
• Drive implementation/execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis.
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite.
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem.
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets.
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web.

Requirements:

• 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function.
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation.
• Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels.
• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes.
• Strong project management capability and detail orientation.
• Experience growing passionate user or developer communities in order to catalyze market adoption of technologies.
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles.
• A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations.
• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures.