General Manager, Hair & Lifestyle

LUXASIA; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

A leading beauty brand-builder in Kuala Lumpur is seeking a General Manager for Hair & Lifestyle. The successful candidate will drive business strategies, manage P&L responsibilities, and lead cross-functional teams to enhance brand presence across various channels. Candidates should possess a Bachelor’s Degree and extensive experience in the beauty industry and commercial leadership. This role offers an opportunity to innovate and impact a fast-evolving market landscape.

Benefits

Career growth opportunities

Dynamic and inclusive work environment

Autonomy in decision-making

Qualifications

• Minimum 10 to 12 years of experience in beauty, FMCG, or related sectors.
• At least 5 years in a senior management position.
• Experience in managing full P&L responsibilities.

Responsibilities

• Drive business strategy, growth, and profitability.
• Lead the Hair & Lifestyle division with strategic vision.
• Manage financial performance and operational excellence.

Skills

Leadership

P&L Management

Market Analysis

Digital Marketing

Team Building

Education

Bachelor’s Degree in Business Administration or Marketing

MBA or equivalent postgraduate qualification

Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose:

Reporting into the Country Manager, the General Manager (Hair & Lifestyle), is responsible for driving the overall business strategy, growth, and profitability of assigned portfolio (Hair & Lifestyle). This role leads the development and execution of brand, channel, and customer strategies, ensuring strong market positioning and sustainable competitive advantage. Through strong leadership, market insights, and innovation, the role ensures alignment with corporate objectives while maximizing business potential in a fast-evolving consumer landscape.

Key Responsibilities:

Business Strategy & Leadership

• Lead the Hair & Lifestyle division with a clear vision and strategic roadmap aligned with company goals.
• Identify market trends, opportunities, and threats to continuously evolve the brand’s positioning and offerings.
• Provide cross-functional leadership to marketing, sales, education, operations, and merchandising teams.

P&L Management

• Full accountability for the division’s Profit & Loss (P&L), ensuring delivery of revenue, profit, and cost-efficiency targets.
• Monitor financial performance through regular analysis, forecast adjustments, and risk assessments.
• Drive pricing, margin management, and expense control to optimize profitability.

Commercial Growth & Channel Development

• Oversee distribution strategy across key channels: salon professionals, retail (FSS), online platforms, and lifestyle partners.
• Build and maintain strong partnerships with salons and distributors to maximize door productivity and network expansion.
• Lead pipeline development for new business channels, lifestyle retail formats, or flagship experiences.

Brand Development & Marketing

• Ensure brand integrity and consistent storytelling across all touchpoints.
• Collaborate with marketing to design and execute campaigns that drive awareness, trial, and loyalty.
• Champion digital acceleration and influence engagement strategies to build lifestyle affinity.

Stakeholder & Mall Relationship Management

• Build and maintain strong relationships with Brand Partner
• Build and maintain strong relationships with mall management teams, including leasing and promotional departments.
• Negotiate and secure optimal store locations, tenancy terms, and promotional visibility for brand presence.
• Co-develop annual mall promotional calendars to align with brand campaigns and boost traffic.

Team Management & Capability Building

• Build and lead a high-performing, passionate team across departments.
• Foster a performance-driven culture with a strong focus on growth, accountability, and collaboration.
• Mentor and develop future leaders within the division.

Operational Excellence

• Oversee supply chain, education, and field execution to ensure seamless customer experience and operational agility.
• Work closely with finance, HR, and regional functions to drive alignment and efficiency.

Requirements:

• Bachelor’s Degree in Business Administration, Marketing, or related field; MBA or equivalent postgraduate qualification preferred.
• Minimum 10 to 12 years of progressive leadership experience in beauty, haircare, lifestyle, FMCG, or premium consumer brands, with at least 5 years in a senior general management or commercial leadership role.
• Demonstrated success in managing full P&L responsibilities, driving revenue growth, and optimizing profitability in a multi-channel environment.
• Strong track record in developing and expanding sales through salon professional networks, retail (FSS), e-commerce, and lifestyle channels.
• Experience in building and sustaining brand equity, executing integrated marketing campaigns, and driving digital transformation.
• Skilled in negotiating and managing partnerships with brand principals, distributors, mall operators, and key commercial partners.
• Proven ability to lead, inspire, and develop large cross-functional teams; adept at fostering a high-performance, collaborative culture.
• Strong commercial acumen with the ability to identify market opportunities, assess risks, and adapt strategies in a fast-changing consumer landscape.
• Experience overseeing supply chain, merchandising, and field operations to deliver superior customer experiences and operational efficiency.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.