FSTEP - Retail Digital

UOB; Kuala Lumpur; On-site; MYR 20,000 - 100,000; Full time

Job summary

A leading bank in Asia is seeking a candidate to analyze customer behavior on digital banking platforms and collaborate with teams to optimize user experiences. The ideal applicant should possess strong communication skills in both English and Bahasa Malaysia, alongside proficiency in Microsoft Office. This role offers an opportunity to contribute to innovative digital banking solutions.

Qualifications

• Excellent communication skills in English and Bahasa Malaysia.
• Proficient in Excel and PowerPoint.
• Attention to detail and organizational skills.

Responsibilities

• Analyze customer behavior across digital banking platforms.
• Monitor KPIs like active users and customer satisfaction.
• Collaborate with teams to optimize digital journeys.

Skills

Excellent written and verbal communication skills

Proficient in Microsoft Office suite

Strong organizational abilities

Problem solving ability

Highly motivated

Education

Degree in any field from a reputable university

Job description

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Responsibilities:

• Analyze customer behavior and engagement across digital banking platforms (mobile app, internet banking, etc.)
• Monitor KPIs such as active users, session frequency, feature adoption, drop-off rates, and customer satisfaction
• Collaborate with product, marketing, and CX teams to optimize digital journeys and campaigns
• Support personalization initiatives using behavioral, transactional, and demographic data
• Perform A/B testing and provide recommendations to improve digital features and content
• Perform analysis from reports using tools like Online Analytics or Qlik
• Stay updated on digital banking trends, customer expectations, and regulatory requirements
• Drive rewards usage using the value propositions to digital users.
  
  

Qualifications:

• Degree in any field from a reputable university or college.
• Excellent written and verbal communication skills in both English and Bahasa Malaysia.
• Proficient in Microsoft Office suite especially Excel and PowerPoint.
• Strong organizational abilities with attention to detail.
• Possess excellent time management skills and ability to prioritize tasks effectively.
• Demonstrated problem solving ability with sound judgement.
• Highly motivated individual who takes initiative and works well independently or in a team environment.
• Experience in banking/financial industry would be advantageous but not essential.

Additional Requirements

Develop, Engage, Execute, Strategise

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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