Freelance Customer Insights Consultant (Property Industry Focus)

Sunway Berhad; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

Sunway Berhad seeks a freelance Customer Insights Consultant to analyze survey data regarding brand perception and customer intent in the property industry. With responsibilities ranging from data analysis to presentation delivery, this role plays a vital role in deriving strategic insights for marketing initiatives.

Qualifications

• 4–10 years’ experience in consumer or brand research.
• Strong background in property or real estate is preferred.
• Ability to synthesize and connect insights to marketing strategies.

Responsibilities

• Analyse and code quantitative and qualitative data from a survey.
• Identify patterns and opportunities for brand perception.
• Present findings with engaging visual reports.

Skills

Data Analysis

Qualitative Research

Quantitative Research

Presentation Skills

Brand Analytics

Education

Experience in Consumer Research

Tools

PowerPoint

Google Slides

Job description

Freelance Customer Insights Consultant (Property Industry Focus)

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Sunway Property, the property arm of Sunway Group, has been a leader in building vibrant communities since 1974. As a Master Community Developer, our innovative 'Build Own Operate' model allows us to create sustainable, thriving communities in Malaysia and beyond, with projects in China, Singapore, Cambodia, and Vietnam.

Project Overview:
We’re looking for an experienced freelance customer insights specialist to help analyse and extract actionable insights from an ongoing survey targeting our existing homebuyers.

The survey (25 questions, mix of MCQ and open-ended) is designed to understand:

Brand Perception

Repurchase Intent

Content & Communication Preferences

Digital Experience Touchpoints

The survey is live and will close on 27 July, targeting 500–600 respondents (may increase slightly).

What You'll Do

Analyse quantitative data from the survey (persona segmentation provided)

Thematically code and analyse open-ended responses

Identify patterns, gaps, and opportunities

Present findings in a clear, visually engaging slide deck or report

Summary deck (approx. 25–35 slides) with charts, insights, and strategic takeaways

Persona-based insights breakdown

1x presentation walkthrough (internal stakeholders)

Timeline:

Survey closes: 27 Jul

Data & Briefing to be given by: 4 Aug – 5 Aug

Final report delivery: by 15 Aug

What We're Looking For

4–10 years’ experience in consumer or brand research (freelance or agency background welcome)

Comfortable with quant + qual data analysis

Strong experience or previous experience in property or real estate category is preferred

Able to synthesize insights and connect them to marketing, brand, product and digital strategy

Proficient in creating presentation-ready reporting (PowerPoint or Google Slides)

Unlock job insights

Salary match Number of applicants Skills match

Trades & Services More than 10,000 employees

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.

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