FMCG Trade Marketer (Mandarin Speaker)

Blossom Commerce; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the FMCG sector is seeking a motivated FMCG Trade Marketer to assist in executing trade marketing plans. This role includes coordinating in-store promotions, preparing marketing materials, and supporting sales strategies to enhance brand visibility across multiple channels. Ideal for candidates eager to gain hands-on experience in a dynamic environment.

Qualifications

• 1-2 years of experience in trade marketing or sales support.
• Strong understanding of retail environments and customer buying behavior.
• Familiar with planning and executing in-store promotions.

Responsibilities

• Develop go-to-market strategies for various sales channels.
• Launch loyalty programs and drive trial through samples.
• Monitor sales performance by region and channel.

Skills

Analytical skills

Project management

Communication

Education

Diploma or Degree in Marketing

Tools

Microsoft Excel

PowerPoint

Data reporting tools

Job description

We are seeking a motivated FMCG Trade Marketer to assist in executing trade marketing plans in the FMCG sector. You’ll help coordinate in-store promotions, prepare POS materials, monitor campaign performance, and support sales with visibility strategies. The ideal candidate is eager to learn, organized, and passionate about retail marketing. You’ll work closely with Marketing and Sales teams to ensure consistent brand execution across both modern and traditional trade channels. This is a great opportunity to gain hands-on experience in a fast-paced, consumer-driven environment.

Job Description:

• Channel Strategy & Segmentation: Develop go-to-market strategies for various sales channels (e.g., pet specialty stores, vet clinics, grocery chains, e-commerce). Identify growth opportunities in premium, organic, or breed-specific dog food segments. Design and implement trade promotions like "Buy 1 Get 1 Free" or "Free toy with purchase." Equip sales reps and retailers with product education materials on pet nutrition and benefits. Ensure strong in-store branding (e.g., shelf signage, end caps, branded feeders). Set up seasonal displays (e.g., pet health month, puppy care kits).
• Collaboration with Vets & Pet Influencers: Partner with veterinary clinics for product sampling and recommendation programs. Use testimonials or reviews from dog trainers, breeders, or pet influencers.
• Promotions & Campaigns: Launch loyalty programs or pet clubs to encourage repeat purchases. Drive trial through samples, referral bonuses, or bundled starter packs.
• E-commerce Trade Marketing: Optimize product listings with rich content (images, benefits, feeding guides). Plan online-exclusive deals or flash sales in pet-specific marketplaces.
• Data & Market Analysis: Monitor sales performance by region, channel, and dog breed preferences. Stay updated on pet food trends like grain-free, raw diets, or functional ingredients (e.g., for digestion or coat health).

Job Requirements:

• Minimum Diploma or Degree in Marketing, Business Administration, or related field.
• 1–2 years of experience in trade marketing, sales support, or merchandising, preferably in the FMCG or pet care industry. Fresh graduates with strong internship experience in trade or channel marketing will also be considered.
• Strong understanding of retail environments, customer buying behavior, and point-of-sale strategies.
• Familiar with planning and executing in-store promotions, distributor activation, and retail visibility campaigns.
• Analytical skills to evaluate sales performance and market trends.
• Proficiency in Microsoft Excel, PowerPoint, and data reporting tools.
• Good project management and communication skills.

Preferred Attributes:

• Proactive, detail-oriented, and resourceful with a hands-on attitude.
• Comfortable working both independently and in cross-functional teams (sales, design, logistics).
• Passionate about pets or has experience marketing pet-related products is a bonus.
• Familiarity with Malaysian modern trade and general trade channels is an advantage.

Note: This job posting appears to be active; no indicators of expiration are present.