Field Marketing Principal

Epicor Software (M) Sdn Bhd; Kuala Lumpur; Hybrid; MYR 245,000 - 448,000; Full time

Benefits offered by this job

Health and Wellness

Internal Mobility

Career Development

Education Support

Inclusive Workplace

Work-Life Balance

Global Mobility

Job summary

Epicor is seeking a hands-on Demand Generation Field Marketer to drive pipeline growth across Southeast Asia. You will own integrated programs end-to-end, coordinating with Sales, Business Development and central marketing to translate briefs into measurable campaigns.

You’ll manage multi-channel demand generation across digital, email, events and partners, with clear objectives, audiences, messaging and ROI, while aligning with regional growth and Epicor branding.

Qualifications

• Strong B2B marketing experience in enterprise software, SaaS or technology.
• Proven ability to deliver integrated demand generation across multiple channels.
• Excellent project and stakeholder management with deadlines.

Responsibilities

• Plan and execute integrated demand generation programs across channels.
• Translate briefs into execution plans with timelines and budgets.
• Own programs end-to-end and manage multiple campaigns and markets.
• Identify risks and blockers and resolve with stakeholders.
• Collaborate with Sales and Business Development on pipeline priorities.
• Provide visibility on campaign progress and ROI.
• Use CRM and marketing analytics to track performance.
• Coordinate agencies, partners and internal teams for timely delivery.
• Support Account-Based Marketing for strategic accounts.
• Align with APAC Demand Generation team and share best practices.

Skills

B2B marketing experience

Integrated demand generation

Project management

Stakeholder management

Analytical decision making

Sales alignment

Self-motivated

Results oriented

Tools

Salesforce

Marketing automation

Analytics platforms

Paid media

Content syndication

Third-party lead gen

Job description

• We are looking for a hands-on, commercially minded Demand Generation Field Marketer to help drive pipeline growth across Southeast Asia. This role owns integrated demand generation programs end to end - from planning and execution through measurement andoptimisation- with limited day-to-day supervision.Reporting to the APAC Marketing Director, based in Australia, you will work as part of a close-knit APAC Demand Generation team. Each marketer will bring local market knowledge and ownership while collaborating closely on coordinated campaigns, sharedlearningsand regional growth outcomes.You will partner with Sales, Business Development, central marketing teams,agenciesand partners to turn business priorities and campaign briefs into well-managed, measurable programs. The role is ideal for someone who enjoys being close to execution while bringing the judgement, analytical capability and confidence to solve problems, managestakeholdersand recommend improvements independently.

WhatYou'llDo

• Plan and execute integrated demand generation programs across digital, email, webinars, events, content, social, partner and third-party channels.
• Translate business priorities and campaign briefs into clear execution plans coveringobjectives, audiences, messaging, timelines, dependencies,budgetand success measures.
• Own assigned programs from planning through execution, measurement andoptimisation, managing multiple campaigns, markets and priorities to agreed timelines and outcomes.
• Proactivelyidentifyrisks,dependenciesand blockers; resolve issues where possible and escrow early when strategic,budgetor cross-functional support isrequired.
• Partner closely with Sales and Business Development to understand pipeline priorities, target accounts, marketopportunitiesand feedback from the field.
• Provide clear, regular visibility to stakeholders on campaign progress, risks,resultsand next steps.
• Measure campaign effectiveness across engagement, lead generation, conversion, pipelinecontributionand ROI, using insights to improve future activity and marketing investment.
• Use CRM, marketingautomationand reporting tools to track performance and support data-driven decisions.
• Coordinate agencies, media partners,vendorsand internal marketing teams to ensure high-quality, on-time delivery.
• Support targeted and Account-Based Marketing initiatives for strategic accounts or priority segments whereappropriate.
• Collaborate with the wider APAC Demand Generation team to align plans, share best practices, coordinate regionalinitiativesand adapt successful programs across markets.
• Maintain strong execution discipline while working within Epicor brand,budgetand operational processes.

What You Need to Succeed

• Strong B2B marketing experience, ideally within enterprise software, SaaS, technology or another complex B2B environment.
• Demonstrated experience delivering integrated demand generation or field marketing campaigns across multiple channels.
• Strong project management capability and the ability to independently manage multiple programs,stakeholdersand deadlines.
• Good understanding of the B2B buying journey, lead generation, funnelprogressionand pipeline development.
• Strong analytical skills and confidence using campaign and performance data to make recommendations.
• Experience working closely with Sales and Business Development teams, with strong stakeholder management and communication skills.
• Self-motivated,proactiveand comfortable operating with limited supervision; able toidentifyissues early, recommend solutions andmaintainmomentum.
• Results-oriented and commercially aware, with accountability for measurable marketing outcomes.

Skills That Could Set You Apart

• Experience in enterprise software, SaaS,manufacturingor distribution markets.
• Experience working across multiple Southeast Asian markets and cultures.
• Knowledge of Account-Based Marketing and digital campaignoptimisation.
• Experience with Salesforce, marketing automation, analytics platforms, paid media, content syndication or third-party lead generation.

#LI-DA1 #HYBRID

About Epicor

At Epicor, we're truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.

Whatever your career journey, we'll help you find the right path. Through our training courses, mentorship, and continuous support, you'll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we're the essential partners for the world's most essential businesses - the hardworking companies who make, move, and sell the things the world needs.

Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.

Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.

Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.

Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.

Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.

Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.

Global Mobility: Comprehensive support for international relocations and permanent residency processes.

Equal Opportunities and Accommodations Statement

Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you-that is who we're interested in. If you have interest in this or any role- but your experience doesn't match every qualification of the job description, that's okay- consider applying regardless.

We are an equal-opportunity employer.