F&B Sales & Marketing Manager

Shangri-la Hotels and Resorts Group; Kuala Lumpur; On-site; MYR 40,000 - 80,000; Full time

Job summary

An established industry player in hospitality is on the lookout for a dynamic F&B Sales & Marketing Manager to drive revenue and innovation in their outlets. This role offers a unique opportunity to develop comprehensive marketing strategies, collaborate with culinary teams, and manage key client relationships. With a strong emphasis on creativity and strategic thinking, you will lead promotional campaigns and ensure brand consistency across platforms. Join a vibrant team at the heart of Kuala Lumpur and make a significant impact in a prestigious hotel environment.

Qualifications

• 5+ years of experience in F&B sales or marketing, preferably in the hotel industry.
• Strong network within the F&B and hospitality industry in Malaysia.

Responsibilities

• Develop and implement sales and marketing plans for F&B outlets.
• Manage relationships with corporate clients and media partners.
• Analyze market trends and adjust strategies for optimal performance.

Skills

F&B Sales

Marketing

Project Management

Communication Skills

Negotiation Skills

Digital Marketing

Education

Degree in Marketing

Degree in Hospitality

Degree in Business Administration

Tools

CRM Platforms

Digital Marketing Tools

Analytics Software

Job description

Career Opportunities: F&B Sales & Marketing Manager (172081)

Shangri-La Hotels and Resorts began in 1971 with our first deluxe hotel in Singapore. Today, the group comprises over 102 deluxe hotels and resorts in key cities in Asia Pacific, North America, Europe and the Middle East.

Based in Hong Kong, we are expanding globally with developments under way throughout Asia, the Middle East and Africa. With our extensive footprint in Asia and in key cities worldwide, we offer global exposure, exciting career prospects and opportunities in hospitality, F&B, real estate, technology, marketing, design, business development, finance, project management, and many other areas.

Shangri-La Kuala Lumpur is perfectly situated in the heart of the city, to explore and discover well-known attractions and activities that Kuala Lumpur has to offer.

As a premier deluxe hotel with a proud tradition in providing gracious Malaysian hospitality to the world, we are inviting dynamic individuals to join one of the region's most exclusive city hotel.

We are in search of energetic, vibrant and multi-skilled individuals who are able to meet the ever-changing challenges and contribute towards the success of the hotel.

It takes a very special kind of person to work at Shangri-La. Someone with an eye for detail and the skills to perform. Someone with an attitude to deliver and a passion to delight.

Responsibilities

Develop and implement comprehensive sales and marketing plans for all F&B outlets to achieve revenue and profitability targets.

Work closely with the F&B and Culinary teams to conceptualize and execute promotional campaigns, seasonal offers, and events that align with brand standards and market trends.

Manage and maintain relationships with corporate clients, travel agents, event organizers, media partners, and key influencers.

Analyze market trends, competitor activities, and guest feedback to adjust strategies for optimal performance.

Oversee the development of marketing collaterals including menus, flyers, digital content, and social media materials.

Collaborate with the hotel’s Digital Marketing and Communications teams to ensure consistent brand messaging and maximize online reach.

Lead the planning and execution of PR events, F&B media engagements, and collaborative brand activations.

Monitor and evaluate the performance of campaigns, prepare reports, and present results with actionable insights to senior management.

Guide and mentor junior team members to ensure alignment with business objectives and professional development goals.

Requirements

Degree in Marketing, Hospitality, Business Administration, or related field.

Minimum 5 years of relevant experience in F&B sales or marketing, preferably within ahotel industry or lifestyle brand.

Strong network within the F&B and hospitality industry in Malaysia.

Creative thinker with a strategic mindset and strong project management skills.

Proven track record in achieving sales targets and launching successful marketing campaigns.

Excellent communication, interpersonal, and negotiation skills.

Proficiency in digital marketing tools, CRM platforms, and analytics software is an added advantage.