F&B Operation Marketing Manager

JYZ Group Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the F&B sector is seeking an F&B Operation Marketing Manager to bridge marketing strategies with outlet execution across all restaurant branches. The role is pivotal in ensuring brand consistency, developing effective promotional campaigns, and monitoring market trends to drive sales growth and customer engagement.

Qualifications

• Minimum 5 years of experience in F&B marketing and/or multi-outlet operations.
• Strong understanding of F&B trends and local market behavior.
• Able to travel between outlets and work with diverse teams.

Responsibilities

• Develop and implement marketing strategies to drive traffic and revenue.
• Conduct regular outlet visits to ensure proper campaign execution.
• Provide weekly and monthly reports on sales and campaign performance.

Skills

Interpersonal skills

Communication skills

Leadership skills

Digital marketing

Market analysis

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business Administration

Bachelor’s Degree in Hospitality Management

Job description

The F&B Operation Marketing Manager is responsible for bridging marketing strategies with outlet-level execution across all restaurant branches. This role ensures brand consistency, effective promotional campaigns, market positioning, and supports outlet sales growth through tactical marketing and operational alignment.

Requirements:

Bachelor’s Degree in Marketing, Business Administration, or Hospitality Management.

Minimum 5 years’ experience in F&B marketing and/or multi-outlet operations.

Strong understanding of F&B trends, local market behavior, and digital marketing platforms.

Excellent interpersonal, communication, and leadership skills.

Able to travel between outlets and work with diverse teams.

Key Responsibilities:

Develop and implement marketing strategies to drive traffic and revenue across all F&B outlets.

Collaborate with leadership to define monthly and quarterly sales and marketing goals.

Monitor competitor activity, F&B trends, and customer behavior to adjust marketing approaches accordingly.

Campaign & Promotion Management

Plan, launch, and monitor marketing campaigns including festive, product, and loyalty promotions.

Track campaign performance (ROI, sales impact) and prepare post-campaign reviews.

Align promotional efforts with outlet operations and menu engineering goals.

Outlet Marketing Operations

Conduct regular outlet visits to ensure campaigns are properly executed and staff are briefed.

Ensure POSM (Point of Sale Materials) are displayed accurately and timely.

Evaluate customer feedback, campaign adoption, and upselling effectiveness on-site.

Team Engagement & Training

Brief outlet teams on new campaigns, key products (e.g., premium menu items), and upselling strategies.

Lead product knowledge sessions to strengthen staff ability to promote featured items.

Recognize and reward outlet teams actively supporting campaigns.

Social Media & Digital Coordination

Coordinate with digital and creative agencies for content, promotions, and influencer programs.

Monitor digital feedback and support response strategies.

Membership & CRM Programs

Work with IT and operations to promote membership sign-ups and top-ups.

Track and optimize loyalty program effectiveness across branches.

Review and update membership data and promotional entitlements.

Reporting & Analysis

Provide weekly and monthly reports on sales, campaign performance, and market analysis.

Analyze customer behavior data and recommend strategies to increase repeat visits and basket size.

Track outlet-level KPIs in conjunction with operation

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a marketing manager? Do you have experience in a sales role? How many years of digital marketing experience do you have? Are you willing to travel for this role when required? Do you have experience using point of sale (POS) software? How many years' experience do you have in market research?