Expression of Interest: Marketing Deployment Manager (GTR)

The British American Tobacco Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading multinational company is seeking a Marketing Deployment Manager to oversee operational excellence for the Consumer Experience strategy across Global Travel Retail. This pivotal role involves managing a development executive team, driving efficient deployment of marketing initiatives, and optimizing the consumer journey across various sales channels. Candidates should possess a marketing qualification and at least 5 years of relevant experience, showcasing strong project management and communication skills.

Benefits

Market-leading performance bonuses

Diverse health plans and work-life balance initiatives

Access to online learning platforms

Qualifications

• Minimum 5 years of experience in Trade Marketing or a related field.
• Experience with agency management preferable.
• Strong project management skills, and experience in data-driven decision-making.

Responsibilities

• Drive operational excellence and oversee activation efforts across Global Travel Retail.
• Collaborate with internal teams to align on consumer strategies.
• Manage global deployment budgets to enhance return on investment.

Skills

Project Management

Communication

Multitasking

Stakeholder Management

Education

Qualification in Marketing

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT Malaysia is looking for a Marketing Deployment Manager (GTR).

The Market Deployment Manager plays a key role in supporting the Head of Brand Deployment to achieve operational excellence through the operational deployment of the Consumer Experience strategy across key global locations.

Management of the development executive team and scope, overseeing all activation deployment efforts for GTR across different sales channels globally, applying both online and offline tools. This role focuses on ensuring execution excellence, efficient deployment frameworks, and optimization of the consumer journey touchpoints.

Driving speed to market, MI efficiency, as well as managing global deployment agency relationships and evaluation of all activation initiatives to drive growth in awareness, trials and consumer acquisition with the ambition of supporting GTR’s strategic role of Accelerator to a Smokeless World.

Disclaimer:We might not have an open role at this moment, but, because our work environment is very dynamic, we would love to hear from you! We encourage you to apply and the moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible.

ROLE POSITIONING AND OBJECTIVES

Market/Region: Global Travel Retail

Reports : 1 direct report

Operational/Professional/Business

• Drive operational Excellence, providing global oversight to all activation efforts across Global Travel Retail via POSM and Activation Executives. Provide direction and prioritisation of activation projects based on strategic prioritization and focus markets. Acting as escalation point for any issues raised by Activation Executives.
• Lead the maintenance, upgrade, and deployment of all current and new POSM and permanent furniture in line with BAT GTR’s strategy and CX toolkits.
• Lead the operational development of the project, liaising between external suppliers, customers and internal suppliers to ensure that Operational Excellence and delivery is achieved in line with expectations.
• Deliver Execution Excellence: Lead the deployment of all consumer activations globally across all sales channels. Ensure execution standards are met and continuously improved.
• Framework Implementation: Develop, implement, and maintain deployment frameworks to drive speed to market and MI efficiency.
• Consumer Journey Optimization: Ensure that all activation touchpoints across the consumer journey are optimized and implemented to the highest standard to deliver a seamless and engaging experience.
• Agency Management: Oversee global and local deployment agencies to ensure efficient project execution and alignment with brand standards. Conduct regular evaluations of agency performance and manage agency contracts and budgets.
• Cross-functional Collaboration: Collaborate with internal teams, including Brand, Trade, Finance, and Category, to align on consumer strategies and ensure activation goals are met.
• Budget Management: Effectively manage global deployment budgets to enhance return on investment. Ensure all activation initiatives are delivered on time, within budget, and with excellence in execution.
• Activation effectiveness evaluation, Ensure effective data collection, analysis, and reporting of GTR deployments to drive continuous improvements, efficiencies in market performance, MI and consumer engagement metrics.
• Global Alignment: Work with regional and local deployment teams to ensure that global brand strategies are successfully activated across key markets, ensuring consistency in brand experience.

Management, Leadership & Relationships

• Lead, coach, and motivate direct report. Demonstrate leadership in order to develop the team and getting them to display full responsibility for their roles in achieving business targets.
• Effective collaborators’ engagement with Brand Team, Finance Team, Trade & Senior Leadership
• Leadership of local and remotely based teams.
• Drive understanding, two-way communication, and buy-in of travel retail activities & strategies with relevant internal business collaborators.
• Collaborate closely with GTR cross functional team members to optimize business performance.
• Ensure GTR governance and policies obligations are met.
• Build a solid and sustainable succession pool.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Qualification in Marketing
• Min 5 Years of experience in Trade Marketing or related field
• Experience with agency management preferable
• Strong project management skills, excellent communication abilities, and financial competence. Experience in data-driven decision-making.
• Ability to multitask
• Ability to influence stakeholders, both locally and remotely located, across geographies and time zones
• Written and spoken fluency in English (proficiency in another language is desirable not essential)
• Willingness to travel up to 30% globally, overseeing deployment efforts in key markets.

What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.