Executive - Scholarship Marketing

Taylor's University; Subang Jaya; On-site; MYR 48,000 - 72,000; Full time

Job summary

Taylor’s University is seeking a data-driven Executive to strengthen business analytics and support scholarship programs. You will analyze student and financial data, ensure data integrity, and deliver timely reports for strategic decisions.

You will coordinate with Sales & Marketing on scholarships and engagement activities, manage applications, and monitor progress to align with business objectives. Strong communication and problem-solving skills are essential.

Qualifications

• Bachelor's degree or higher.
• Intermediate Excel skills (Pivot/Advanced Functions).
• Experience in data analysis & data management.
• Knowledge of Salesforce CRM.
• Familiarity with financial reporting (advantage).
• Ability to operate Microsoft 365 Suite (OneDrive, Excel, Word, PowerPoint).

Responsibilities

• Conduct thorough analysis and generate timely reports for strategic planning.
• Manage and maintain accuracy and integrity of student and financial data.
• Coordinate promotional materials with Sales & Marketing to engage stakeholders.
• Organise events and engagement activities for scholars from program start to alumni.
• Assist in analysing scholarship schemes and ensure alignment with business objectives.
• Handle inquiries on scholarship applications and manage documentation.

Skills

Data analysis

Stakeholder management

Customer experience

English proficiency

Education

Bachelor's degree

Tools

Salesforce

Microsoft 365

Job description

Taylor’s College & University is embarking on a transformational journey towards becoming a more data-driven decision-making organisation. We are looking for people with data analysis experience to strengthen our business analytics capability as well as drive accurate and effective decision-making. Comprehensive student and financial information will allow targeted initiatives that enhance student experience. This Executive will be involved in a people-oriented and process-oriented role and will:

• Conduct thorough analysis and generate relevant and timely reports for strategic planning.
• Continually assess and optimise data management and reporting processes.
• Manage and maintain the accuracy and integrity of student information and financial data.
• Ensure great customer experience from online to offline.
• Analyse competitor landscape and assist in proposals creation to streamline scholarship offerings.
• Able to operationalise ideas.

KEY RESULTS AREA/RESPONSIBILITIES

• Support in developing and operationalising scholarship plans, including determining eligibility, selection criteria and application processes.
• Take ownership of processing scholarship applications, ensuring completeness, accuracy, and timely execution, and conduct scholarship interviews where required.
• Coordinate promotional materials (brochures, flyers, digital ads, website, etc), alongside the Sales and Marketing Department to engage, attract and inform potential students, parents and internal stakeholders in a timely manner.
• Organise nurturing events, communication and engagement activities for scholars to act as ambassadors for Taylor’s University and Taylor’s College from programme starting to becoming a scholar alumni.
• Assist in analysing scholarship schemes and impact to total business and ensure scholarship plans are aligned with business objective.
• Handle enquiries on all scholarship applications, manage and compile applications to ensure completeness of documents and information required.
• Coordinate and manage feedback from other stakeholders within Taylor’s University and College to include Academics, Admissions, Marketing, Student Affairs, Registry Office, etc.
• Meeting all deadlines for delivering relevant analysis and reports without compromising quality, accuracy and data integrity.
• Manage face to face scholarship enquiries and calls as part of our focus on improving customer experience.
• Monitoring and managing student progression information for compliance with scholarship criteria.
• Stays abreast of competition news/trend.
• Possess strong problem solving skills and is customer oriented especially when it comes to managing queries/complaints
• Pleasant personality, able to speak eloquently and writes well
• Any other responsibilities that may be assigned to you from time to time

JOB SPECIFICATIONS

MINIMUM ACADEMIC / PROFESSIONAL QUALIFICATION

• Bachelor's Degree
• Able to operate Microsoft 365 Suite (OneDrive, Excel, Word, PowerPoint, etc.)
• Able to develop, maintain and governs scholarship related standard operating procedure.
• Able to perform administrative tasks such as scheduling appointments, interviews and conducting shortlisting processes.
• Intermediate Excel user (Pivot/Advance Functions).
• Knowledge in Salesforce
• Experience with data analysis & data management
• Basic knowledge of financial reporting (added advantage)
• Additional systems knowledge (added advantage)

RELATED EXPERIENCE

• Project management and stakeholder management experience is an advantage.
• Strong knowledge and experience in Scholarship Management is an advantage.
• Excellent ability to plan, organise and schedule in an efficient, productive manner.
• Ability to quickly and proficiently understand and absorb new information.
• Strong attention to detail and time management.
• Strong work ethic – integrity, team spirited, open communication and good stakeholder management.
• Ability to persuade and influence others to pursue a course of action.
• Excellent proficiency in English and Mandarin (optional) is an added advantage.
• Strong at strategic thinking and analytical abilities to develop and generate relevant reports.
• Customer centric – able to provide solutions and improve processes to improve customer experience.
• CRM knowledge or willingness to learn in creating visual dashboards.Ability to think and communicate logically.
• A go-getter, able to work independently, work collaboratively across departments and fulfil requirements within dedicated timelines.

COMPETENCIES (Behavioural)

• Honesty/upholds integrity – Builds trust and maintains confidence.
• Ability to make use of data to communicate with key stakeholders for their decision making.
• Ability to remain calm under pressure.
• Open to constructive feedback and new ideas.
• Leverage peers, supervisors and cross functional team to establish an collaborative working relationship.
• Great people and communication skills.
• Willing to work overtime/on weekends during peak period (if necessary).
• Roles are generally fluid and there are requirements to perform tasks outside of job scope, candidates should be comfortable with working in different performative capacities.