Executive (Product Marketing)

Perodua; Rawang; On-site; MYR 50,000 - 80,000; Full time

Job summary

Perodua is seeking a market research professional to support automotive product development through robust market analysis, data interpretation, and forecasting. You will plan surveys, analyze trends, and present actionable insights to influence model development and strategic decisions.

The role requires strong presentation skills and proficiency in Excel/PowerPoint, with a keen understanding of customer behavior in the automotive sector.

Qualifications

• Bachelor's degree in marketing or a related field.
• Knowledge of automotive industry, market trends and customer behavior.
• Strong analytical and data interpretation skills.
• Proficient in Excel and PowerPoint.
• Ability to conduct market surveys, competitor analysis, and market forecasting.

Responsibilities

• Conduct market research to support product development and other automotive-related activities.
• Plan and coordinate market survey activities, including data collection, analysis, and reporting.
• Monitor and analyze market trends, economic indicators, population growth, and other factors affecting the automotive industry.
• Understand and forecast customer needs, preferences, and market demand.
• Evaluate strengths and weaknesses of current models and competitors' products, and propose improvement actions.
• Prepare and present market research findings and recommendations to support model development and business decisions.
• Work closely with relevant departments to ensure market insights are incorporated into product planning and development.

Skills

Market research

Data analysis

Presentation skills

Excel

Education

Bachelor's degree in Marketing/International Business/Statistics

Tools

Excel

PowerPoint

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Responsibilities

• Conduct market research to support product development and other automotive-related activities.
• Plan and coordinate market survey activities, including data collection, analysis, and reporting.
• Monitor and analyze market trends, economic indicators, population growth, and other factors affecting the automotive industry.
• Understand and forecast customer needs, preferences, and market demand.
• Evaluate the strengths and weaknesses of current models and competitors' products, and propose improvement actions.
• Prepare and present market research findings and recommendations to support model development and business decisions.
• Work closely with relevant departments to ensure market insights are incorporated into product planning and development.

Requirements

• Bachelor's Degree in Marketing, International Business, Statistics or a related field.
• Knowledge of the automotive industry, market trends and customer behavior.
• Good analytical and data interpretation skills.
• Ability to conduct market surveys, competitor analysis, and market forecasting.
• Good presentation and report-writing skills
• Proficient in Microsoft Excel, PowerPoint, and data analysis tools.