Executive - Performance Media

Publicis Groupe; Kuala Lumpur; On-site; MYR 30,000 - 50,000; Full time

Job summary

A leading company in Kuala Lumpur is seeking a digital marketing specialist to drive local online acquisition efforts. The ideal candidate will have a strong background in performance marketing and analytics, with a proactive and entrepreneurial mindset. You will manage campaigns across various platforms, analyze performance, and innovate strategies to enhance growth. Join a dynamic team that values creativity and accountability while enjoying a comprehensive benefits package.

Benefits

Generous leave entitlements

Office closure for World Mental Health Day

Comprehensive medical coverage

Hybrid working schedule

Phone allowance

Qualifications

• 0-2 years of experience in digital marketing.
• Strong experience with performance marketing and online acquisition tools.

Responsibilities

• Execute local paid online acquisition efforts including social media ads and SEM.
• Track performance against KPIs and manage day-to-day workflow.
• Innovate to improve performance and profitability across channels.

Skills

Digital Marketing

Performance Marketing

Analytical Skills

Time Management

Leadership

Education

BA/BS or equivalent

Job description

Responsibilities

• Help in the strategy for and execute all local paid online acquisition efforts including:
  • Facebook, Twitter, Instagram ads, TikTok, LinkedIn
  • Search engine marketing (SEM), Search Engine Optimization (SEO)
  • Google Display Network (GDN) and other Banner ads
  • Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC, etc.)
• Manage day-to-day workflow and setup for projects and campaigns across platforms
• Regularly analyze performance against forecasts and make adjustments to meet objectives
• Serve clients with tasks such as performance media briefing, strategy planning, budget allocation, campaign analysis, and quarterly business reviews
• Spearhead relations with account teams working on shared accounts to ensure client alignment
• Troubleshoot technical issues on campaigns
• Innovate to improve performance, growth, and profitability across channels
• Stay updated with market trends and generate creative ideas to stay ahead of competitors
• Share best practices within the group
• Take full ownership and accountability for campaign performance and KPIs

Qualifications

• BA/BS or equivalent
• 0-2 years of experience in digital marketing
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willingness to get hands-on
• Sharp analytical skills and a data-driven approach – understanding relevant KPIs and how to work with them
• Excellent time management and organizational skills, comfortable meeting tight deadlines
• Strong leadership abilities with a track record of achieving targets with limited resources and budgets
• Experience working in a startup or high-growth environment is a plus

Additional Information

Our employee benefits package includes:

• Generous leave entitlements, including birthday leave, rest days, and family care leave
• Office closure for World Mental Health Day (October 10th)
• Additional company closures for major festive celebrations
• Comprehensive medical coverage, including access to panel clinics, dental, and optical care
• Life and personal accident insurance, group hospitalization, and surgery coverage
• Hybrid working schedule with Friday disconnects
• Office closure during the last week of December for rest, relaxation, and recharge
• Phone allowance