Executive, Marketing Communication (Chinese Content)

ALTY Hospital (Registered under HSC Medical Center (KL) Sdn Bhd); Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prominent healthcare provider in Kuala Lumpur seeks a creative and detail-oriented Marketing & Communications Executive to craft impactful content in both Chinese and English. The ideal candidate will develop campaigns, manage media relations, and create culturally relevant materials targeting the Chinese-speaking market. Candidates should have a bachelor's degree in marketing and 3-5 years of relevant experience in the healthcare sector.

Benefits

Healthy work-life balance

Employee engagement activities

Recognition as key drivers

Qualifications

• Minimum of 3-5 years of experience in marketing, preferably in healthcare or medical tourism.
• Strong proficiency in translating and creating content in both Chinese and English.
• Ability to work well with teams and independently.

Responsibilities

• Manage media relations and create culturally relevant materials.
• Develop and execute monthly marketing campaigns for the Chinese-speaking demographic.
• Lead creation of Chinese-language content for social media platforms.

Skills

Fluent in Chinese (Mandarin or Cantonese)

Fluent in English

Strong interpersonal skills

Proficiency in digital marketing tools

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Digital marketing platforms

Job description

Executive, Marketing Communication (Chinese Content)

We are looking for a creative and detail-oriented Marketing & Communications Executive who can craft impactful content in both Chinese and English. This role focuses on developing campaigns, managing media relations, and creating culturally relevant materials to strengthen our brand in the Chinese-speaking market while supporting overall marketing initiatives.

Job Scope

Brand & Corporate Identity

Act as the champion for brand and corporate identity, ensuring consistent and effective brand positioning across all channels and platforms.

Execute branding initiatives for both internal and external stakeholders, maintaining alignment with the company’s vision and messaging, with a particular focus on the Chinese-speaking market.

Content Creation & Translation

Draft, design, translate, and produce marketing materials in both Chinese and English for the Marketing Unit and other departments.

Ensure all content is culturally relevant, accurately localized, and appropriate for both local and international audiences.

Campaign Development

Propose and develop monthly marketing campaigns tailored to the Chinese-speaking demographic, promoting the company’s brand, facilities, and services.

Collaborate with the team to execute campaigns in Chinese and English as required.

Media & Partnerships

Assist the Senior Executive in recommending, planning, and executing special projects and media partnerships, with a specific focus on Chinese-language media outlets and platforms.

Crisis Communication

Support the Marketing Communication Senior Executive in managing crisis communications, ensuring messaging is timely, accurate, and culturally sensitive to Chinese-speaking audiences.

Event Management

Initiate, coordinate, and manage internal and external events, ensuring successful execution.

Provide Chinese-language support for events targeting Chinese-speaking audiences when required.

Market Research & Strategy

Conduct ongoing research to gather market intelligence on Chinese-speaking audiences and trends.

Recommend new services and refine communication strategies to better engage this demographic.

Social Media Management

Lead the creation of Chinese-language content for social media platforms, including monthly planning, post scheduling, and targeted advertising.

Website & Digital Content

Regularly update and maintain Chinese-language content on corporate websites.

Monitor performance, adjust strategies, and localize digital assets for better engagement with Chinese-speaking audiences.

Digital Marketing & Analytics

Propose and manage keyword purchases on platforms such as Google Ads, Baidu, and other channels to improve online visibility and lead generation.

Manage all digital-related tasks, ensuring effective use of digital tools to enhance marketing efforts.

Provide data-driven insights and analytics on the performance of Chinese-language content to support strategic decisions.

Email Marketing

Coordinate and execute Chinese-language email newsletters using marketing automation tools, ensuring content is engaging, accurate, and culturally relevant.

Other Duties

Perform other duties as assigned by the Head of BD & Marketing, Chief Executive Officer, or designated representatives.

Job Requirements:

Bachelor’s degree in Marketing, Business Administration, or a related field

Minimum of 3-5 years of experience in marketing, preferably in the healthcare or medical tourism sector

Fluent in both written and spoken Chinese (Mandarin or Cantonese) and English as the position require to prepare content in Chinese.

Strong proficiency in translating and creating content in both languages, ensuring cultural accuracy and relevance

Strong interpersonal skills

Proficiency in digital marketing tools and platforms

Ability to work well with teams but also independently

Well organised and able to multi-task

Ability to follow through and execute plans

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following languages are you fluent in? Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years of digital marketing experience do you have? Which of the following types of qualifications do you have? How many years' experience do you have as a marketing executive? How much notice are you required to give your current employer? Are you willing to travel for this role when required?

Formerly known as HSC Medical Center, ALTY Orthopaedic Hospital was recently rebranded to reflect the growth and transformation of our hospital, a joint effort between TE Asia Healthcare and our founding group of established Orthopaedic Surgeons, as we pursue our dream of making this the orthopaedic hospital of choice.

In the last decade, HSC Medical Center has offered trustworthy patient-centric care for local and international patients, primarily in cardiac care and health screening. Building upon this, ALTY or “Adding Life to Years” will now provide focused care for Orthopaedic and Musculoskeletal conditions supported by other medical specialties. Health screening will continue to be a key service of ALTY, branded as HSC Health Screening.

At ALTY, we take pride in creating an environment where some of the most essential elements - value, ethics, expectations, goals and task management – come together to create a positive and productive ambiance where our employees can make a mark on their performance.

On top of prioritising a healthy work-life balance, we ensure all our employees are recognized as key drivers and the ambassadors of the company. Staying true to that, we encourage employee engagement through all-year round social activities to shape a well-rounded working experience for our employees.

#TheGiftOfGratitude

Formerly known as HSC Medical Center, ALTY Orthopaedic Hospital was recently rebranded to reflect the growth and transformation of our hospital, a joint effort between TE Asia Healthcare and our founding group of established Orthopaedic Surgeons, as we pursue our dream of making this the orthopaedic hospital of choice.

In the last decade, HSC Medical Center has offered trustworthy patient-centric care for local and international patients, primarily in cardiac care and health screening. Building upon this, ALTY or “Adding Life to Years” will now provide focused care for Orthopaedic and Musculoskeletal conditions supported by other medical specialties. Health screening will continue to be a key service of ALTY, branded as HSC Health Screening.

At ALTY, we take pride in creating an environment where some of the most essential elements - value, ethics, expectations, goals and task management – come together to create a positive and productive ambiance where our employees can make a mark on their performance.

On top of prioritising a healthy work-life balance, we ensure all our employees are recognized as key drivers and the ambassadors of the company. Staying true to that, we encourage employee engagement through all-year round social activities to shape a well-rounded working experience for our employees.

What can I earn as a Marketing Executive