Executive, E Commerce (For SANTAN)

AirAsia; Sepang; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the travel sector is seeking an eCommerce Strategy & Execution Specialist to enhance its presence on TikTok. The role focuses on developing engagement strategies, managing livestreams, and overseeing logistics operations. Candidates should possess a minimum of 2 years of related experience and a degree in Marketing or Business.

Qualifications

• Minimum 2 years of experience managing eCommerce platforms or livestream execution.
• Proficiency in TikTok ads and livestream optimization.

Responsibilities

• Develop and execute eCommerce strategies on TikTok to drive sales growth.
• Oversee the planning and execution of livestreams.
• Manage day-to-day operations of eCommerce platforms.

Skills

Analytical skills

eCommerce optimization

Customer acquisition

TikTok ads proficiency

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Job Description

eCommerce Strategy & Execution

• Develop and execute eCommerce strategies to drive sales growth on TikTok.
• Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate..
• Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI.
• Build relationships with key account managers to ensure the smooth campaign execution.
• Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
• Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.

Livestream Management

• Oversee the planning and execution of livestreams and manage monthly live schedule.
• Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies.
• Adjust livestream offers and product displays in real-time to boost conversion rates.
• Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies.

Operations & Logistics

• Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience.
• Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers).
• Work closely with the logistics and fulfilment team to ensure timely delivery of orders.

Performance Tracking & Reporting

• Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives.
• Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience managing eCommerce platforms or livestream execution.
• Proficiency in TikTok ads, eCommerce tools and livestream optimization.
• Strong analytical skills with experience tracking and optimizing performance metrics .

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.