Executive, CRM at MyTOWN Shopping Centre

IKEA; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent shopping center in Kuala Lumpur is seeking a proactive marketing professional to execute marketing duties and enhance shopper engagement. The ideal candidate will have a diploma in relevant fields and 1-3 years of related experience. Responsibilities include planning events, managing social media content, and fostering relationships with vendors. This role requires fluency in English and proficiency in Microsoft Office.

Qualifications

• 1-3 years of marketing experience, preferably related to CRM or reward programs.
• Positive attitude, highly motivated, and able to work independently.
• Relevant courses or professional certifications are advantageous.

Responsibilities

• Plan and execute marketing events to enhance shopper loyalty.
• Create social media content and manage website updates.
• Maintain relationships with service providers and tenants.

Skills

Team player

Creative thinking

Interpersonal communication

Analytical thinking

Fluent English

Education

Diploma in Retail, CRM, Marketing, or related fields

Tools

Microsoft Office

Job description

Company Description

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining, and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre aims to deliver a fantastic customer experience with a vibrant mix of retailers.

MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, visit http://www.mytownkl.com.my/

Job Description

PURPOSE OF THE JOB

Be an enthusiastic, proactive individual to initiate, support, and execute designated marketing duties. A team player with a pleasant personality, able to establish good working relationships with internal and external parties, work independently, and resourcefully to achieve marketing objectives effectively and efficiently.

Responsibilities Of The Job

1. Plan, execute, and coordinate marketing, promotion, and thematic events to enhance shopper loyalty and encourage retail sales.
2. Create and schedule social media content, photos, and relevant information for the mall’s website and CRM channels (WhatsApp, Push Notifications, EDM, SMS, and other platforms) to build engagement with members.
3. Manage and ensure timely, accurate information exchange between the mall and shoppers’ profiles, reinforcing the mall’s brand identity and reward program positioning.
4. Maintain relationships with service providers, tenants, vendors, and publishers to collaborate on marketing activities and joint promotions.
5. Assist in administrative and corporate records management for the department.
6. Support procurement related to campaigns, activities, and CAPEX items.

Qualifications

1. Diploma in Retail, CRM, Loyalty, Marketing, Digital Marketing, Public Relations, Communications, or related fields.
2. 1-3 years of experience related to CRM, Apps, Reward programs.
3. Relevant courses or professional certifications are advantageous.
4. Good team player with the ability to work effectively across departments.
5. Positive attitude, highly motivated, responsible, and able to work independently.
6. Fluent in English, both written and spoken; knowledge of other languages is a plus.
7. Proficient in Microsoft Office applications.

Additional Information

Motivation (Top 5 points)

• Passionate about trying new things.
• Results-oriented.
• Creative and open-minded.
• Capable of working under pressure and meeting deadlines.
• Desire for continuous growth and improvement.

Knowledge (Top 10 points)

• Ability to work in a fast-paced environment with minimal supervision.
• Proactive, organized, and capable of working under pressure.
• Excellent interpersonal communication skills.
• Creative and analytical thinking abilities.

Capabilities (Top 10 points)

• Passion and commitment to results, value addition, and adaptability.
• Integrity and accountability.
• Leadership by example, trustworthy and reliable.
• Clear communication, responsibility, and understanding of organizational goals.
• Innovative thinking, challenging the status quo, and initiative-taking.
• Teamwork, collaboration, and supporting colleagues.