Executive Assistant to CEO

MIQOS SDN. BHD.; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growing F&B brand is seeking an Executive Assistant to the CEO to support daily operations and customer service initiatives. The ideal candidate will manage schedules, analyze performance metrics, and assist in content creation for TikTok, ensuring smooth operations across channels. This role is designed for someone detail-oriented, proactive, and comfortable in a fast-paced environment.

Qualifications

• Highly organized, detail-oriented, and proactive.
• Strong communicator with follow-through discipline.
• Background in customer service, operations, or e-commerce is a bonus.

Responsibilities

• Manage the CEO’s daily schedule, meetings, and follow-ups.
• Supervise customer service touchpoints: WhatsApp, walk-in outlets, and TikTok Shop.
• Coordinate team rosters, leave tracking, and fulfillment schedules.

Skills

Organizational skills

Communication

Proactive attitude

Detail-oriented

Customer service

Content creation

Tools

Microsoft Office

TikTok

Job description

To be the CEO’s right hand — supporting daily operations, brand execution, customer service channels, and TikTok strategy — so the founder can focus on scaling Miqo’s to the next level. You will act as both a strategic assistant and frontline operator, ensuring Miqo’s runs smoothly across digital and physical channels.

Role Purpose:

To be the CEO’s right hand — supporting daily operations, brand execution, customer service channels, and TikTok strategy — so the founder can focus on scaling Miqo’s to the next level. You will act as both a strategic assistant and frontline operator, ensuring Miqo’s runs smoothly across digital and physical channels.

Key Responsibilities

1. CEO Support & Strategic Admin

• Manage the CEO’s daily schedule, meetings, and follow-ups.

• Track team KPIs, deadlines, and deliverables across departments.

• Prepare decks, notes, and documents for internal and external use.

• Handle CEO’s WhatsApp, email, and comms with partners, clients, and influencers.

• Join meetings and ensure action plans are followed through.

2. Customer Experience & Sales Channel Oversight

• Supervise customer service touchpoints: WhatsApp, walk-in outlets, and TikTok Shop.

• Ensure high standards of response time, order fulfillment, and customer satisfaction.

• Coordinate with the production, logistics, and fulfillment teams to ensure timely deliveries.

• Handle escalated customer issues, refund cases, and delivery problems.

• Monitor store ratings, customer feedback, and implement service improvements.

3. TikTok & Content Support

• Research TikTok trends and brainstorm viral video ideas.

• Assist with content planning, filming, and posting.

• Occasionally appear on-camera for casual, fun, or POV content (no pro editing required).

• Support live host scheduling and oversee daily TikTok Live sessions.

• Liaise with influencers, KOLs, and partners for collaboration and campaigns.

4. Agent, Outlet & B2B Coordination

• Manage relationships with sales agents and outlets.

• Monitor sales performance, coordinate restocking, and support promotions.

• Handle corporate orders, catering inquiries, and partnership opportunities.

• Coordinate sampling, quotations, and product proposals with internal teams.

5. Operational & Event Execution

• Coordinate team rosters, leave tracking, and fulfillment schedules.

• Help plan and manage events, booths, food festivals, and pop-ups.

• Ensure logistics (e.g. Lalamove, courier, bus delivery) are timely and efficient.

• Print airway bills and track shipping to prevent rating issues.

• Prepare reports on weekly sales, order status, and delivery performance.

6. Reporting & Analysis

• Compile reports for all sales channels: B2C, agents, outlets, and B2B.

• Analyze store performance, customer behavior, and marketing campaign results.

• Recommend improvements in content, service, and operations based on insights.

7. Ad-Hoc Duties

• Support CEO or management on urgent or special tasks.

• Be willing to work flexible hours and at different locations when needed.

• Adapt quickly to the fast-paced and evolving needs of a growing F&B brand.

Ideal Candidate

• Highly organized, detail-oriented, and proactive.

• Strong communicator with follow-through discipline.

• Fast learner with confidence to work directly with the CEO.

• Comfortable with content creation, basic TikTok knowledge, and being on camera.

• Background in customer service, operations, or e-commerce is a bonus.

• Able to work under pressure and handle multiple responsibilities at once.

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as an Executive Assistant to the Chief Executive Officer? Which of the following languages are you fluent in? How would you rate your Bahasa Malaysia language skills? How would you rate your English language skills? Which of the following Microsoft Office products are you experienced with?

What can I earn as an Executive Assistant to the Chief Executive Officer