Event Manager - US & Europe

Coherent Corp.; Batu Kawan; Hybrid; MYR 70,000 - 90,000; Full time

Job summary

A leading company in the optics industry is seeking a Field Marketing & Event Manager to enhance brand visibility and drive marketing strategies in Penang. The role involves planning events, executing marketing campaigns, and working closely with various teams to achieve business goals. The ideal candidate will have extensive B2B marketing experience, excellent communication skills, and a hands-on approach to project management.

Benefits

Competitive Compensation

Career Development Opportunities

Flexible Work Environment

Qualifications

• Minimum 5 years experience in B2B marketing.
• Excellent command of spoken and written English.
• Experience with marketing technology stack a plus.

Responsibilities

• Define region-specific marketing plans and assist in increasing local brand awareness.
• Plan and execute marketing campaigns and manage end-to-end event coordination.
• Measure campaign effectiveness and adjust strategies based on performance.

Skills

Project Management

Organizational Skills

Communication

Demand Generation

Detail-Oriented

Flexibility

Education

Degree in Marketing or Business

Tools

Salesforce

Pardot

Wrike

Airtable

Job description

Job Description

Field Marketing & Event Manager

Job Description

This position is responsible for increasing brand visibility and expanding the customer base via the execution and management of field activities (webinars, open houses, tradeshows, etc.) based on the regional strategy developed with relevant stakeholders. The role includes content generation and localization, and creation of integrated marketing campaigns that support the overall business goals. This requires driving cross-functional collaboration across the organization, working with various functions within Marketing, Sales, and the product management group as well as external vendors to successfully manage and measure field marketing activities. This role reports to Director of Marketing in the US.

Responsibilities

• Define a region-specific marketing plan that supports regional strategy and aligns with global marketing
• Assist regional teams in increasing brand awareness locally, and driving MQLs for the region
• Plan and execute marketing campaigns, including monthly newsletter localization
• Plan and host online and offline events/programs to create net-new sales opportunities and deepen existing customer relationships and installed base expansion opportunities
• Manage end-to-end event coordination with vendors, agencies and cross-functional teams, on time and on budget, including logistics, purchase orders, booth layout, event promotion, vendor management, set up and tear down, and post-event analysis and follow-up
• Work with global stakeholders to coordinate logistics and deliverables for tradeshows. Logistics can include: booking booth and meeting space, scheduling meetings and calendars, securing registration badges, booking hotels, etc.
• Manage warehousing, packing, and shipments of tradeshow inventory/materials to and from the warehouse; coordinate logistics of collecting and shipping product demos to/from the show
• Leverage Pardot/Salesforce pre- and post-event for follow-up and tracking (prior knowledge of both platforms a plus, but not required)
• Follow department’s processes and learn to use department’s tools as intended, including web localization services, project management platform, marketing automation, etc
• Manage company’s online presence with external platforms: seek editorial opportunities, update listings regularly, manage lead uploads and distribution
• Measure effectiveness of all campaigns, monitor and adjust on regular basis, set and track relevant KPI’s, budget, and ROI
• Develop deep understanding of markets/verticals, customers, and competitive landscape
• Communicate campaigns’ performance/results to your manager regularly
  
  

Requirements

• A degree in a marketing/business-related field and/or equivalent experience in B2B marketing (min 5 years); industry experience a plus but not required
• Excellent command of spoken and written English
• Understanding modern demand generation tactics and channels, and campaign execution etc.; experience with the marketing technology stack (Marketo/Pardot, Salesforce) a plus
• Strong project management, organizational, and time management skills
• Ability to travel (this role will require moderate to extensive global travel)
• Ability to work independently while being a team player
• Ability to adapt to fast paced and changing environment – high level of flexibility is required
  
  

Skills

• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated, who can work proactively to resolve issues and take ownership of tools and processes
• Exemplary communication skills to ensure effective collaboration and coordination across internal and external stakeholders.
• Extremely detail-oriented and organized, and able to meet deadlines.
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business.
• Availability to travel abroad to the assigned regional area
• Proficient in: Wrike, Airtable, Goldcast, Zoominfo, Stensul, LeadLander, Sprout Social
  
  

Working Conditions

• This position is Onsite / Hybrid
• May require occasional off-site meetings or travel
• Regular use of a computer and other office equipment is necessary
• Interaction with team members and external contacts is a regular part of the job
• May require occasional overtime and flexibility in work hours to accommodate the executive’s needs
  
  

Physical Requirements

• Sitting for extended periods while working on a computer or conducting meetings.
• Use of hands and fingers for typing, writing, and handling documents.
• Occasional lifting of objects or materials up to 20 pounds for administrative tasks.
• Ability to communicate verbally and in writing.
• Mobility within the office environment to attend meetings or interact with colleagues.
  
  

Safety Requirements

All employees are required to attend scheduled training, follow the site EHS procedures and Corporate EHS standards. This includes the use of proper protective equipment (PPE) as required by the job responsibilities.

Managers will ensure that all safety and environmental procedures are followed consistently. They will ensure that risk assessments are performed, proper training, work instructions, required PPE is available, and will monitor compliance.

Culture Commitment

Ensure adherence to company’s values (ICARE) in all aspects of your position at Coherent Corp.:

Integrity – Create an Environment of Trust

Collaboration – Innovate Through the Sharing of Ideas

Accountability – Own the Process and the Outcome

Respect – Recognize the Value in Everyone

Enthusiasm – Find a Sense of Purpose in Work

Coherent Corp. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About Us

Coherent is a global leader in lasers, engineered materials and networking components. We are a vertically integrated manufacturing company that develops innovative products for diversified applications in the industrial, optical communications, military, life sciences, semiconductor equipment, and consumer markets. Coherent provides a comprehensive career development platform within an environment that challenges employees to perform at their best, while rewarding excellence and hard-work through a competitive compensation program. It's an exciting opportunity to work for a company that offers stability, longevity and growth. Come Join Us!

Note to recruiters and employment agencies: We will not pay for unsolicited resumes from recruiters and employment agencies unless we have a signed agreement and have required assistance, in writing, for a specific opening.

About The Team

Coherent Malaysia (formerly known as II-VI Incorporated) began operations in 2001 through the incorporation of Finisar Malaysia with 300 headcounts, now employs over 3000 employees. Ipoh’s assembly and test site for optical components, transceivers, and wavelength management equipment, remains committed to the expansion of Coherent Corporation, accelerated by the growth of next generation products to meet the increasing demands for network bandwidth and data storage.

Coherent provides a comprehensive career development platform within an environment that challenges employees to perform at their best, while rewarding excellence and hard-work through a competitive compensation program. It's an exciting opportunity to work for a company that offers stability, longevity and growth. Come Join Us!

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