Job Description
Primary Duties & Responsibilities
- Planning: developing and carrying out marketing events according to the corporate strategic marketing plan.
- Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
- Ability to negotiate quotes and agreements with vendors, sponsors, and partners for events.
- Data enrichment: Maintain detailed customer profiles to define the target audience for marketing goals. Collaborate with sales to identify and fill gaps in key personas and develop strategies to acquire new personas and strengthen relationships with current customers.
- Represent the region you support and communicate its priorities to the rest of the marketing department.
- Partner Opportunities: evaluate 3rd party / partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration.
- Research: monitor competitor activities and industry trends
- ROI/Analysis: set goals and define metrics for each event, monitor event metrics, conduct post-event evaluations, analyze and report on results, and make recommendations for future optimizations.
Education & Experience
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ Years of Marketing experience
Skills
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
- Self-motivated, who can work proactively to resolve issues and take ownership of tools and processes
- Exemplary communication skills to ensure effective collaboration and coordination across internal and external stakeholders.
- Extremely detail-oriented and organized, and able to meet deadlines.
- Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business.
- Availability to travel abroad to the assigned regional area
- Proficient in: Wrike, Airtable, Goldcast, Zoominfo, Stensul, LeadLander, Sprout Social
Working Conditions
- This position is Onsite / Hybrid
- May require occasional off-site meetings or travel
- Regular use of a computer and other office equipment is necessary
- Interaction with team members and external contacts is a regular part of the job
- May require occasional overtime and flexibility in work hours to accommodate the executive’s needs
Physical Requirements
- Sitting for extended periods while working on a computer or conducting meetings.
- Use of hands and fingers for typing, writing, and handling documents.
- Occasional lifting of objects or materials up to 20 pounds for administrative tasks.
- Ability to communicate verbally and in writing.
- Mobility within the office environment to attend meetings or interact with colleagues.
Safety Requirements
All employees are required to attend scheduled training, follow the site EHS procedures and Corporate EHS standards. This includes the use of proper protective equipment (PPE) as required by the job responsibilities.
Managers will ensure that all safety and environmental procedures are followed consistently. They will ensure that risk assessments are performed, proper training, work instructions, required PPE is available, and will monitor compliance.
Quality & Environmental Responsibilities
Depending on location, this position may be responsible for the execution and maintenance of the ISO 9000, 9001, 14001 and/or other applicable standards that may apply to the relevant roles and responsibilities within the Quality Management System and Environmental Management System.
Culture Commitment
Ensure adherence to company’s values (ICARE) in all aspects of your position at Coherent Corp.:
Integrity – Create an Environment of Trust
Collaboration – Innovate Through the Sharing of Ideas
Accountability – Own the Process and the Outcome
Respect – Recognize the Value in Everyone
Enthusiasm – Find a Sense of Purpose in Work
Coherent Corp. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
About Us
Coherent is a global leader in lasers, engineered materials and networking components. We are a vertically integrated manufacturing company that develops innovative products for diversified applications in the industrial, optical communications, military, life sciences, semiconductor equipment, and consumer markets. Coherent provides a comprehensive career development platform within an environment that challenges employees to perform at their best, while rewarding excellence and hard-work through a competitive compensation program. It's an exciting opportunity to work for a company that offers stability, longevity and growth. Come Join Us!
Note to recruiters and employment agencies: We will not pay for unsolicited resumes from recruiters and employment agencies unless we have a signed agreement and have required assistance, in writing, for a specific opening.
About The Team
Coherent Malaysia (formerly known as II-VI Incorporated) began operations in 2001 through the incorporation of Finisar Malaysia with 300 headcounts, now employs over 3000 employees. Ipoh’s assembly and test site for optical components, transceivers, and wavelength management equipment, remains committed to the expansion of Coherent Corporation, accelerated by the growth of next generation products to meet the increasing demands for network bandwidth and data storage.
Coherent provides a comprehensive career development platform within an environment that challenges employees to perform at their best, while rewarding excellence and hard-work through a competitive compensation program. It's an exciting opportunity to work for a company that offers stability, longevity and growth. Come Join Us!
LinkedIn