Event Associate - Audience Development

Overview

As a key member of the Attendee Acquisition Team, you will play a pivotal role in driving attendance and engagement for events in the APAC region. You will be responsible for identifying, recruiting, and managing attendee registrations, ensuring a high level of participation and satisfaction. This position requires strong communication and organizational skills, as well as a proactive approach to meeting event goals. This is a contract position for a period of one year.

Responsibilities

1. Lead Generation & Outreach: Identify potential attendees through various channels including social media, email campaigns, industry networks, and databases. Conduct outreach to prospective attendees and cultivate relationships to drive registrations.
2. Database Management: Maintain and update accurate records of leads and attendees in the event database. Track progress, conversions, and engagement metrics to refine strategies.
3. Campaign Execution: Assist in the creation and execution of targeted email and digital marketing campaigns to promote event registration. Work with the marketing team to ensure messaging resonates with key audience segments.
4. Customer Support & Engagement: Provide timely and professional responses to attendee inquiries related to event registration, logistics, and general information. Ensure an excellent customer experience from initial contact to event day.
5. Onsite/Event-Day Support: Assist with event check-in, registration, and any last-minute attendee needs on the day of the event.
6. Data Reporting & Analysis: Track and report on registration metrics, attendee demographics, and feedback to improve future acquisition efforts.

Qualifications

• Strong verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Comfortable working in a fast-paced, deadline-driven environment.
• Proficiency in Microsoft Office or similar tools.
• Previous experience in event registration or attendee acquisition.

Key Competencies

• Excellent interpersonal skills with the ability to build relationships quickly.
• Proactive and solutions-oriented mindset.
• Strong problem-solving abilities and customer-centric attitude.
• Ability to multitask and adapt to changing priorities.