Engagement Marketing Manager

Hilti (Canada) Corporation; Kuala Lumpur; On-site; USD 60,000 - 80,000; Full time

Job summary

Hilti (Canada) Corporation is seeking a strategic marketing communication professional to lead engagement marketing and automation across the Asia-Pacific region. You will implement campaigns that drive demand generation, measure their effectiveness, and collaborate with diverse teams to achieve outstanding results, contributing to the company's growth in a challenging yet rewarding environment.

Benefits

Training and mentorship opportunities

Autonomy in decision-making

Opportunities to work abroad

Qualifications

• Master’s degree with top-quartile results required.
• 7 years of experience in digital marketing roles.
• Proven expertise in marketing automation and analytics.

Responsibilities

• Implement engagement marketing strategies in Asia-Pacific.
• Manage engagement marketing campaigns across digital channels.
• Measure key performance indicators of marketing activities.

Skills

Digital marketing

Campaign management

Analytical mindset

Negotiation skills

Fluency in English

Customer orientation

Education

Master’s degree in digital marketing, e-business, business, or finance

Tools

Google Marketing Platform

Adobe Marketing Cloud

Power BI

Job description

What's the role?

You drive strategic marketing communication topics at Hilti, particularly leading engagement marketing and marketing automation, in collaboration with colleagues across the Asia-Pacific region, market organizations, and global teams. Additionally, you serve as the strategic project lead for expanding our marketing communication activities to include demand generation in the region.

What does the role involve?

• Implementing engagement marketing flows in the Asia-Pacific region in coordination with nine different markets and the global marketing team.
• Managing selected engagement marketing campaigns, including omni-channel customer experience, engagement, and digital messaging.
• Advancing change management and strategic engagement by implementing marketing topics and orchestrating demand generation across digital and physical channels.
• Supporting physical sales channels in attracting highly qualified digital leads.
• Collaborating with designers, product marketing, sales, industry experts, and company representatives on project management.
• Measuring key performance indicators of engagement marketing activities using tools like Power BI, SFDC, Google Marketing Platform, Adobe Marketing Cloud, and others.
• Contributing to marketing effectiveness by identifying short- and long-term challenges.
• Managing internal stakeholders with a proactive, strategic, and convincing approach.

What you need is:

• A Master’s degree in digital marketing, e-business, business, or finance, with top-quartile results.
• At least 7 years of experience in digital agency or corporate digital marketing roles.
• Leadership experience is a plus.
• Expertise in digital marketing, including marketing automation, campaign management, and digital tools like GA.
• Proven experience with web analytics and data tracking tools such as Google Marketing Platform, Adobe Marketing Cloud, Facebook Attribution.
• A strategic mindset with a focus on results.
• Strong facilitation and negotiation skills.
• Fluency in English; additional languages are appreciated.
• Experience working in multicultural and diverse environments.
• Ability to act as a strategic business partner, influencing and interacting with key stakeholders across a matrix organization.
• Excellent communication skills, capable of structuring clear presentations and simplifying complex messages for non-digital stakeholders.
• A strong business acumen and visionary mindset, balanced with hands-on execution.
• Analytical mindset, proactive problem-solving skills, and customer orientation.

Why should you apply?

If you seek challenges that allow you to utilize and grow your skills, and want to be part of teams striving to outperform targets, this role offers that opportunity. You enjoy both conceptual thinking and detailed work in documents, spreadsheets, and presentations. You excel in analytical, strategic, and hands-on project management, negotiations, and influencing stakeholders. Hilti values diversity and offers development opportunities through training, mentorship, and personalized career plans.

What do we offer?

We provide responsibilities that empower you with autonomy to achieve outstanding results. There are opportunities to work abroad, explore different functions, and enter new markets, aligning with your career ambitions. Our thorough review process supports your career progression as you demonstrate readiness for new challenges.