Engagement Marketing Manager

Hilti (Canada) Corporation; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a strategic marketing leader to drive engagement and automation across the Asia-Pacific region. This role involves collaborating with diverse teams to implement innovative marketing strategies that enhance customer experiences and generate leads. You'll utilize advanced digital tools to measure effectiveness and influence stakeholders, ensuring that marketing efforts align with business goals. If you thrive in a dynamic environment and are passionate about digital marketing, this opportunity offers significant responsibilities and the chance to make a real impact while growing your career.

Benefits

Training and Mentorship

Opportunities for International Work

Career Progression Support

Autonomy in Role

Qualifications

• 7+ years in digital marketing roles, preferably in a corporate setting.
• Experience with digital tools for marketing automation and analytics.

Responsibilities

• Lead engagement marketing initiatives across the Asia-Pacific region.
• Manage omni-channel customer experience and digital messaging campaigns.

Skills

Digital Marketing

Marketing Automation

Campaign Management

Digital Analytics

Project Management

Fluency in English

Strategic Mindset

Negotiation Skills

Education

Master’s degree in Digital Marketing

Bachelor’s degree in Business or Finance

Tools

Google Analytics

Adobe Marketing Cloud

Power BI

Salesforce (SFDC)

Job description

What's the role?

You drive strategic marketing communication topics at Hilti, particularly leading engagement marketing and marketing automation, in collaboration with colleagues across the Asia-Pacific region, market organizations, and global teams. Additionally, you serve as the strategic project lead for expanding marketing communication activities to include demand generation in the region.

What does the role involve?

1. Implementing engagement marketing flows in the Asia-Pacific Region in coordination with nine different markets and the global marketing team.
2. Managing selected engagement marketing campaigns, including omni-channel customer experience, engagement, and digital messaging.
3. Advancing change management and strategic engagement, especially orchestrating demand generation activities across digital and physical channels.
4. Supporting physical sales channels in attracting highly qualified digital leads.
5. Collaborating with designers, product marketing, sales, company representatives, and industry experts on project management.
6. Measuring the effectiveness of engagement marketing activities using tools like Power BI, SFDC, Google Marketing Platform, Adobe Marketing Cloud, and Search Engine Matrix.
7. Contributing to marketing effectiveness by identifying short- and long-term issues.
8. Managing internal stakeholders with a proactive, strategic, and convincing approach.

What you need is:

1. A Master’s degree in digital marketing, e-business, business, or finance with top-quartile results.
2. At least 7 years of experience in digital agency or corporate digital marketing roles.
3. Leadership experience is a plus.
4. Expertise in digital marketing, automation, campaigns, and digital tools like GA.
5. Proven skills in digital and web analytics, data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud, Facebook Attribution).
6. A strategic mindset with a results-oriented approach.
7. Strong facilitation and negotiation skills.
8. Fluency in English; additional languages are appreciated.
9. Experience working in multicultural and diverse environments.
10. Evidence of acting as a strategic business partner influencing key stakeholders across a matrix organization.
11. Excellent communication skills, capable of structuring clear presentations and simplifying financial messages for non-digital stakeholders.
12. Strong business acumen with a visionary yet hands-on approach.
13. Proactive problem-solving skills and customer orientation.

Why should you apply?

You seek challenges that allow you to utilize and grow your skills. You enjoy working in teams that aim not just to meet but to surpass targets. You are interested in both conceptual thinking and detailed execution, including document and presentation work. You thrive on analytical and strategic thinking, hands-on project management, negotiations, and influencing others through clear communication. Our diverse team values development, offering training, mentorship, and personalized growth opportunities.

What do we offer?

Significant responsibilities with the freedom and autonomy to achieve outstanding results. Opportunities to work abroad, explore different roles, and tackle various markets. A thorough review process supporting your career progression as you prepare for the next challenge.