Email & Retention Marketing Executive

Fairview International School; Selangor; On-site; MYR 30,000 - 50,000; Full time

Job summary

BloomThis, a vibrant company in Malaysia, is seeking an Email & Retention Marketing Executive to enhance its marketing strategies. This role includes managing diverse marketing campaigns and driving retention growth through innovative approaches. Ideal candidates will have a creative mindset, strong analytical abilities, and relevant experience in marketing.

Qualifications

• 1–2 years of experience in email and/or retention marketing.
• Proficiency with email and WhatsApp marketing platforms.
• Solid understanding of email and WhatsApp best practices.

Responsibilities

• Manage and execute email and WhatsApp marketing programs.
• Continuously improve retention KPIs such as open rates and conversions.
• Conduct A/B testing and generate performance reports.

Skills

Analytical skills

Organizational skills

Creativity

Communication

Education

Bachelor's degree in Mass Communications, Marketing, or a related field

Tools

Klaviyo

WATI

Job description

BloomThis is looking for an Email & Retention Marketing Executive to join our growing Marketing team. You will be responsible for planning, executing, and analyzing all email, WhatsApp, and loyalty marketing campaigns for BloomThis — from campaign planning to building layouts, deployment, and reporting. The ideal candidate is organized, has an eye for design, and is analytical.

Key Responsibilities

• Manage and execute BloomThis’s email, WhatsApp, and loyalty marketing programs, including list creation/segmentation, layout design, link tagging, scheduling, and test setup.
• Continuously improve retention KPIs: deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals.
• Research and implement new strategies for email and retention marketing.
• Develop and manage monthly email and WhatsApp marketing calendars.
• Plan, build, and launch acquisition/lead-generation campaigns via email and WhatsApp.
• Set up automated flows and lifecycle campaigns.
• Create and execute weekly campaign blasts.
• Conduct A/B testing to refine strategies and improve results.
• Generate and analyze weekly/monthly performance reports.
• Collaborate with the team to brainstorm product and campaign ideas.

Requirements

• 1–2 years of experience in email and/or retention marketing.
• Bachelor's degree in Mass Communications, Marketing, or a related field.
• Proficiency with email and WhatsApp marketing platforms (e.g., Klaviyo, WATI, or similar ESPs).
• Solid understanding of email and WhatsApp best practices.
• Experience in e-commerce retention marketing.
• Strong analytical skills and ability to interpret data to optimize performance.
• Excellent communication, organization, and time management skills.
• Creative mindset with a keen eye for design and copy.
• Ability to manage multiple projects in a fast-paced, ever-evolving environment.
• A passion for learning, experimentation, and continuous improvement.

Hello. We're BloomThis, The Moments Company.

We're all about creating moments of happiness. From celebrations to romantic promises, reunions, or farewells, we believe life is filled with countless moments worth celebrating, whether with flowers or gifts.

Since 2015, BloomThis has been transforming the process of buying and receiving flowers, using technology to help people connect more meaningfully. We have offices in Klang Valley, Penang, Johor Bahru, and Singapore. As we expand, we are looking for more team members, affectionately known as the #bloomsquad.

We value diversity and inclusivity and welcome people from all backgrounds, perspectives, ideas, and experiences to join us.