Brand Activation Manager

Coca-Cola Beverages Singapore, Malaysia & Brunei; Petaling Jaya; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Trade Marketing professional to drive commercial execution and support trade activations. This role involves managing a team, planning events, and ensuring world-class execution in the market. With a focus on collaboration and innovative business improvements, the ideal candidate will have a strong background in FMCG and a passion for achieving results. Join a company that values inclusivity and continuous growth, and be part of a culture that has thrived for over 137 years.

Qualifications

• 5+ years of experience in Trade Marketing Operations within FMCG.
• Strong communication and interpersonal skills for cross-department collaboration.

Responsibilities

• Support Regional Sales Managers in achieving business goals through trade activation.
• Manage Trade Activation team performance and capabilities.

Skills

Trade Marketing Operation

Communication Skills

Interpersonal Skills

Innovative Business Improvements

Results Orientation

Education

Bachelor's Degree in Marketing or related field

Job description

Summary

This role is responsible and accountable to drive commercial execution in market as per set calendar. Supporting Trade Activations in the region and supporting Regional Sales Managers to achieve their business goals. Managing & plan for activation, execution, sampling & events activities. Leading the Regional Trade Activation Executive & Trade Activation Specialist to ensure world class execution in market.

Key Duties / Responsibilities:

• Support Regional Sales Managers and achieve business goals through trade activation initiatives. Responsible for activation planning, execution and sampling events planning across channel.
• Managing Regional Trade Activation Executive & Trade Activation Specialist in terms of their Key Performance Indicators, capabilities, discipline and human resource related issues.
• Responsible for all events activity sponsor by company.
• Custodian for Market Intelligence Reports.
• Contribute to the Company's goals and objectives and improve market share, customer satisfaction and productivity performance.
• Ensures all internal and external correspondence is in accordance with the Company requirements.
• Maintains safe and healthy working environment by establishing, following and enforcing standards and procedures, complying with legal regulations.
• Contributing to team effort by accomplishing related results as needed.

Skills & Qualifications

• Ideally 5 years of experience in Trade Marketing Operation within FMCG.
• Communicating for Commitment: remove potential internal/external barriers to integrate different operational areas.
• Collaborating and Good Interpersonal relationship: require high level of interaction with multiple departments, guaranteeing a clear communication on the business needs. Inspire commitment to the purpose for other areas.
• Convincing: have the ability to convince managers at many levels (higher and lower) on best plan to achieve company goals.
• Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements.
• Balances Immediate and long-term priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others.

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company has continued to thrive for over 137 years.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.