Local Store Marketing Manager/ Assistant Manager

Burger King Malaysia; Selangor; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Local Store Marketing Manager to drive marketing success across Malaysia. This role is pivotal in crafting and executing innovative marketing strategies that enhance brand visibility and boost sales. You will collaborate with cross-functional teams, manage local store marketing initiatives, and develop partnerships to create impactful marketing opportunities. If you have a passion for creativity and a strong background in retail marketing, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 3+ years experience in retail marketing, preferably in QSR or F&B.
• Strong analytical abilities and proficiency in local market dynamics.

Responsibilities

• Develop and execute marketing strategies to enhance brand visibility.
• Collaborate with teams for local store marketing initiatives.
• Analyze industry trends for new store openings.

Skills

Analytical Skills

Communication Skills

Leadership

Creativity

Negotiation Skills

Education

Bachelor's degree in Marketing

Advanced degree or professional certifications

Job description

As the Local Store Marketing Manager / Assistant Manager, you will play a pivotal role in driving the success of Burger King's marketing efforts across Malaysia. You'll be responsible for developing and executing marketing strategies that enhance brand visibility, drive foot traffic to our restaurants, and boost sales for our outlets. Your creativity, strategic thinking, and leadership will be crucial in achieving our business objectives.

DUTIES AND RESPONSIBILITIES

A. Marketing Strategy Development:

1. Collaborate with cross-functional teams to create comprehensive marketing plans to achieve business objectives.
2. Identify market trends, consumer insights, and competitive intelligence to inform marketing strategies.
3. Create and execute marketing plans that align with the overall brand strategy and business goals.
4. Manage creative development process for relevant campaigns which includes coordination with in-house designer and external agencies.

B. Local Store Marketing (LSM):

1. Develop and oversee LSM initiatives to drive traffic to individual Burger King outlets.
2. Work closely with Operations team, landlords, franchisees and localized partners to execute local promotions, events, and community engagement activities.
3. Initiate, execute, measure and analyze local store traffic drivers, for example, flyer distribution, bounceback initiatives and more.
4. Drive and support kiosk ordering platform adoption
5. Develop and push for upsell strategies and implementation at store level
6. Management of store level displays (POS materials) and coordinating rollouts on time and within budget for all marketing campaigns
7. Responsible for customer experience at store level
8. Monitoring and managing costs and maximising ROI for all retail investments
9. May require outstation travel to local stores for monitoring and understanding of local audience behavior.

C. New Store Expansion:

1. Develop and implement marketing strategies for new store openings, including pre-launch, launch, and post-launch activities.
2. Analyze industry trends and identify growth areas for new restaurant openings.
3. Coordinate launch events and promotions to drive initial customer traffic and engagement.
4. Collaborate with cross-functional teams to ensure cohesive marketing efforts for new store locations.
5. Monitor and evaluate the success of new store marketing campaigns, making adjustments as necessary.

D. Partnerships and Business Development:

1. Build and maintain relationships with local businesses, schools, and community organizations.
2. Develop partnerships to create mutually beneficial marketing opportunities.
3. Support the Head of Marketing on new business development ventures e.g. food sales booth, food truck, catering and more.

REQUIREMENTS AND PREFERRED QUALIFICATIONS

1. Candidate must possesed Bachelor's degree in marketing, business administration, or a related field; advanced degree or professional certifications are a plus.
2. Minimum 3 years experience’ in retail marketing, preferably in the QSR or F&B industry. Prior team leadership experience is an added advantage.
3. Strong analytical abilities and data-driven decision-making.
4. Proficiency in local market dynamics and consumer behavior.
5. Excellent communication and negotiation skills.
6. Ability to work in a fast-paced environment.
7. Passion for creativity and innovation.