CRM Manager

We are seeking a superstar Regional CRM Manager who will be driving the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels. Being a high-growth electronics company, we are looking for a passionate self-starter to manage PRISM+ Malaysia & Australia marketing needs.

This experienced and entrepreneurial individual will help us oversee and lead the entire CRM strategy. This driven person will also need to generate data-driven commercial insights and execute numerous tests with constant optimization. The candidate will be considered a key member of PRISM+ overseas expansion team and will report to the Country Director of Malaysia & Australia.

Responsibilities of a Regional CRM Manager include:

• Build CRM fundamentals like customer acquisition pop-ups, customer acquisition flow, customer nurture flow, abandoned checkout SMS, back-in-stock flow, etc.
• Source and implement web push notification strategy including opt-in customization, weekly campaign setup, triggered campaigns like cart and browse abandonment, and welcome drip campaign.
• Increase customer touchpoints for our PRISM+ care, aircon servicing, and air purifier filters subscription service via email.
• New product communications across all available channels.
• Marketplace broadcast strategy for different customer segments (Shopee/Lazada).
• Multiple A/B test initiatives such as email design, email subject titles, product blocks, new customer acquisition giveaways, text vs graphic email, etc.
• UGC/Review initiatives like product review SMS and SMS reminders, referral program, etc.

Minimum Requirements:

• MUST be proficient in Klaviyo email tool (>2 years of experience).
• Proficient in other CRM tools (>1 year of experience).
• Proficient in Lazada/Shopee marketplace broadcast tool (>1 year of experience).
• Bachelor’s Degree in Business and Marketing, or any relevant course of studies.
• At least 3-4 years’ experience in digital marketing – preferably in a performance marketing agency or e-commerce company.
• Successfully scaled and led result-driven marketing campaigns with clear management reporting metrics to measure success.
• Thrives in dynamic, uncertain, and fast-moving environments; a hustler.
• A strong passion to thoroughly understand performance advertisement growth metrics.