Brand Manager / Senior Brand Manager (FMCG)

Blood; Selangor; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A fast-growing brand in the period care space seeks a Brand Manager to drive brand strategy and execution. You will lead innovative campaigns, ensure brand consistency across channels, and collaborate with cross-functional teams. Join a vibrant, purpose-driven organization committed to making a difference in women's health.

Benefits

Working flexibility

Unique learning opportunities

Qualifications

• Experience in FMCG/CPG, DTC brand, or high-growth consumer-centric environment.
• Strong bias for action with hands-on and strategic capabilities.
• Excellent analytical skills and proficiency in data-driven decision making.

Responsibilities

• Lead brand strategy and execution of campaigns.
• Collaborate with Sales, E-commerce, and Trade Marketing.
• Track and report marketing performance metrics.

Skills

Brand management

Marketing

Analytical skills

Communication

Team leadership

Education

5–8 years’ experience in brand management or marketing

Job description

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and empower people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Southeast Asia with our core markets in Singapore, Malaysia, and Indonesia, selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we’re looking for / The role

As Brand Manager, you’ll sit at the intersection of brand building and commercial performance. You will lead the strategy and execution of brand campaigns that don’t just win hearts, but also drive store turns, conversions, and revenue. You’ll ensure our bold voice shows up consistently across all channels — from the Watsons shelves to TikTok feeds.

You’ll work cross-functionally with Sales, E-commerce, Trade Marketing, and Product to connect consumer insight with business impact.

Core Responsibilities:

Commercial Brand Strategy (15%)

1. Own Market Share, Awareness and NPS target for the brand.
2. Strategise Blood’s campaign plans and identify KPIs that would encourage store expansion, usage, brand love and sell-through on shelves and online.
3. Align brand narratives (from Global) with trade marketing cycles and retailer calendars to drive commercial results both online and offline.
4. Identify brand opportunities around physical availability, new product/variant launches to drive share growth.

Campaign Ideation, Planning, and Execution (40%)

1. Marketing Calendar Ownership: Lead the integrated marketing calendar across ATL, BTL, digital, sampling, event activation etc.
2. Lead the brainstorming and planning process for marketing campaigns - develop comprehensive campaign plans, including timelines, budgets, and KPIs with the team.
3. Ensure effective channel and cross-channel execution from in-store to digital marketing; this means deep diving, understanding and directing channel excellence across social media, paid ads, as well as perfect store execution via effective point of sale materials
4. Allocate, manage, and reallocate the marketing budget to maximize outcomes aligned with the overall growth strategy
5. Direct and/or ensure that the brief and creation of marketing assets - videos, social posts, collaterals, instore materials etc. result in output that is able to both grow distinctive brand assets, as well as drive marketing outcomes, by using first principles thinking and consumer intuition

Retail and Trade alignment (20%)

1. Build trade campaign toolkits, sell-in decks, and in-store campaign ideas for key retailers.
2. Collaborate with Key Account Managers / Ecommerce teams to bring the brand to life in-store and online: gondola ends, POSM, promotions, in-store activation, planograms, PDP, brand pages etc.
3. Ensure all shopper touchpoints reflect our brand promise while supporting sell-in and sell-through.

Consumer insights and New product development/localisation (15%)

1. Support the Global NPD team with market / consumer insights to localise new product launches and build local brand strategies/messaging around new products.
2. Regularly gather insights (both quals and quants) on category trends, competitor moves, shopper behaviour, brand performance etc to inform of brand actions.
3. Use consumer data to shape marketing content, retail messaging, and activation tactics.

Team Leadership & Development, Performance Metrics & Reporting (10%)

1. Closely mentor, guide and enable direct reports within Marketing with clarity and focus so that they can achieve and grow
2. Track, analyze and report marketing performance metrics, and propose areas to double-down on growth opportunities or adjust strategy/execution.

Skills & Qualifications

• 5–8 years’ experience in brand management or marketing in FMCG/CPG, DTC brand, or high-growth consumer-centric environment
• Sharp instincts on what resonates culturally and commercially
• You are execution driven with a strong bias for action, with both the ability and humility to do the hands-on work and the strategic work needed to make the initiatives planned a success
• A hunger for growth - this is critical because you will be pulling the biggest levers of Blood’s growth
• Fast learner and a team player, good communication and people skills, while being detailed-oriented
• A sharp eye for creating clear, compelling headlines, visuals, and messaging that drive both brand impact and commercial success
• Excellent analytical skills and proficiency in data-driven decision making

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us?

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.