Concept Activation Specialist

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Concept Activation Specialist to drive impactful product launches and activation campaigns. In this dynamic role, you'll collaborate with cross-functional teams to ensure seamless execution and elevate brand visibility. Your creativity and organizational skills will be key in developing engaging marketing materials and tracking project progress. This role offers a unique opportunity to contribute to innovative campaigns in a fast-paced retail environment, making a significant impact on brand success. If you're resourceful, detail-oriented, and thrive under pressure, this position is perfect for you.

Qualifications

• Minimum 2 years of experience in project management or marketing roles.
• Fluent in English and Malay; conversational in Mandarin.

Responsibilities

• Support planning and execution of product launch campaigns.
• Collaborate with teams for cohesive execution and communication.
• Track campaign results and compile performance reports.

Skills

Project Management

Marketing

Branding

Creative Development

Communication

Microsoft Excel

Microsoft PowerPoint

Problem Solving

Team Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

MR DIY International brings high-quality, affordable products to customers worldwide, building on its proud beginnings in Malaysia. Over the years, MR DIY has grown into a trusted household name with a global footprint of more than 4,000 stores across Asia, Europe, and beyond—including key markets such as Turkey, Spain, Poland, Bangladesh, Thailand, Brunei, Indonesia, the Philippines, Singapore, India, and Cambodia.

With a dedicated team of over 20,000 employees, MR DIY International serves more than 80 million customers annually. The company is committed to delivering exceptional value and convenience, making everyday essentials and innovative products accessible to communities everywhere.

We’re looking for a highly organized and creatively driven Concept Activation Specialist to support and execute impactful product launches and activation campaigns. You’ll work closely with cross-functional teams to ensure seamless coordination and timely delivery of creative and logistical elements that elevate brand and product visibility.

Key Responsibilities

Product Launch Execution

• Support the planning and execution of product launch campaigns.
• Ensure all launch activities are aligned with product and marketing objectives.
• Coordinate with internal teams and vendors to deliver all campaign elements on time.

Creative Activation Development

• Contribute ideas and proposals for brand-aligned activation campaigns.
• Assist in creating mock-ups, presentation decks, and campaign materials.
• Deliver creative assets that drive engagement and reflect brand value.

Project Continuity & Tracking

• Maintain momentum of ongoing projects by tracking progress and resolving minor issues.
• Provide regular updates to stakeholders on campaign status and milestones.

Cross-Functional Collaboration

• Collaborate closely with product, marketing, and creative teams for cohesive execution.
• Facilitate clear communication and documentation across departments.

Performance Monitoring & Reporting

• Track campaign results and compile performance reports.
• Provide insights and recommendations for improving future activations.

Administrative & Logistical Support

• Manage meeting schedules, budget tracking, and resource coordination.
• Maintain well-documented records of all campaign elements and logistics.

Qualifications & Experience

• Minimum 2 years of experience in project management, marketing, branding, or creative roles, in the retail, FMCG, fashion, eCommerce, or events industries preferred
• Proficient in Microsoft Excel and PowerPoint
• Fluent in English and Malay; at least conversational proficiency in Mandarin
• Able to express ideas clearly and coordinate effectively with diverse teams
• Resourceful and calm under pressure with a proactive approach to challenges
• Good attention to details, and skilled at prioritizing tasks and handling multiple projects with tight deadlines
• Brings fresh ideas and takes ownership of tasks with minimal supervision
• Collaborates well in team settings and values collective success