Brand and Marketing Manager, MAE, Group Digital Banking, Group Technology & Digital

Maybank; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic marketing professional with a solid background in product marketing and campaign management. This role involves monitoring market trends, understanding customer needs, and crafting strategies to elevate the brand and drive product adoption. You will collaborate with various internal stakeholders to ensure quality execution of projects and manage budgets for campaigns. If you have a strong business acumen and a passion for marketing in the banking or fintech sector, this opportunity could be your next big career move.

Qualifications

• 8-10 years of experience in product marketing and campaign management.
• Strong understanding of both traditional and digital marketing channels.

Responsibilities

• Monitor marketing trends and competitive products in banking.
• Plan and manage the budget for all campaigns effectively.

Skills

Product Marketing

Marketing Communication

Branding

Campaign Management

Business Acumen

Digital Marketing

MS Excel

PowerPoint

Job description

Responsibilities

• Monitor marketing trends and keep a close eye on competitive products in the banking and digital banking landscape.
• Understand the ambition of the business, needs of the customers, and current consumer banking landscape.
• To identify opportunities and craft strategies to elevate the brand, drive product adoption, and user retention.
• Planning & managing the budget of all campaigns.
• Understanding campaign objectives and thus seeing through solid execution of projects from concept ideation, & etc. Working together with internal stakeholders (Business, Product, IT & etc) to ensure execution quality and on time delivery.
• Potential partnership management for selected campaigns.

Requirement

• Experience in product marketing, marketing communication, branding and campaign management with strong business acumen.
• Experience in a startup, e-commerce, fintech or telco is a plus.
• Understanding and exposure across traditional and digital marketing.
• Having an understanding of different channels from ATL and BTL communications with ability to know how to leverage on them for your objectives.
• Proficiency in MS Excel and Powerpoint.
• Years of experience : 8 – 10 years in relevant fields.