Education Manager

L'Oréal; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beauty company in Malaysia is seeking an Education Manager to develop and execute local market education strategies. The ideal candidate will drive luxury brand positioning through tailored training sessions and develop impactful education content. Fluency in English and Mandarin is required, along with strong digital skills and an innovative approach to training. This role offers significant opportunities for professional growth and impact within the beauty industry.

Qualifications

• Master brand identity and sense of purpose.
• Strong understanding of luxury customer service.
• Knowledge of competition, market, clients, and trends.

Responsibilities

• Develop and execute local market education strategy.
• Create organized training modules and schedules.
• Monthly reporting on education activities.

Skills

Training capabilities

Digital savviness

Strong collaboration spirit

Effective communication in English and Mandarin

Tools

Microsoft Office

Social media apps

Job description

Overview

L’Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty for over 100 years and has built an unrivalled portfolio of more than 36 brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy and La Roche-Posay.

For more than a century, L’Oréal has devoted itself to beauty. The group’s mission is to provide the best in cosmetics innovation to women and men worldwide with respect for diversity. Our ambition is to win over one billion more consumers by creating cosmetic products that meet diverse beauty needs and desires. Our business is energetic and vibrant, underpinned by strong ethical principles and six founding values: Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility. We aim to be pioneers in the beauty tech world, leveraging data and artificial intelligence to personalize and customize experiences. We seek talented individuals to join us on this mission.

Why join us? As the world’s #1 beauty company, L’Oréal empowers its people to take bets, think creatively, defend convictions, be resilient and leave their mark. We offer opportunities, fast-track careers, and early responsibilities. L’Oréal has ambitious goals and emphasizes learning experiences that help you stretch your potential. We define success as making a positive, conscious impact and encourage you to think and act beyond your job to drive innovation and stay ahead globally.

Job title: Education Manager

Key Job Accountabilities

Business Development

• Development and execution of local market education strategy in alignment with brand strategy.
• Drive business development and luxury brand positioning via trainings on product, services and soft skills; strong understanding of brand values and 7K standards to build brand love and luxury mindset.
• Trainings to BAs of Sephora, kiosk and FSS.
• Lead conception and adaptation of new education and training projects beyond current products and services, including brand-led initiatives, division education projects, digital upskilling for stylists and luxury trainings.
• Education direct to consumers via live sessions on online platforms and at partner events/masterclasses.
• Identify opportunities/gaps, analyze market share, and collaborate with brand and commercial teams to uplift store productivity.
• Develop education content materials, translate materials to local language, validate product/service menus, and prepare scripts for direct-to-consumer education; support brand on product and service content.
• Localize service protocols and pricing for education materials; plan routing with 60% trade and 40% classes (offline and online).
• Monitor competition and report on market initiatives; maintain strong partnerships with Care Coaches.

Training Excellence

• Create organized training modules and schedules to ensure efficiency and productivity across channels; trainee list includes stylists, all product advisors, and omni-channel account partners.
• Track and ensure efficiency of education sessions.
• Execute trainings for internal stakeholders in-line with brand initiatives.

O+O Initiatives

• Develop localized offline and digital education content for trade and consumer, aligned with brand equity.
• Develop and upload education content on social media to drive online engagement.
• Influence and inspire network of hairstylists to follow brand social pages and tag brand for their salon work.

Reporting

• Monthly reporting on education activities and photo submission of salon visitations.

Professional & Technical Competencies

Embodies Brand Identity & Knowledge of Selective Beauty Universe

• Master brand identity and sense of purpose.
• Master luxury customer service.
• Master fundamental knowledge: products, categories, gestures, sales and service.
• Master knowledge of competition, market, clients, and trends.

Drives Business Through Service & Retail Education

• Elaborates service & retail education plans aligned with business priorities.
• Cooperates with 360° internal and external stakeholders to guarantee a consistent customer experience.
• Pilots and monitors Retail Education efficiency.

Designs, Transmits & Empowers

• Designs appropriate learning solutions for Customer Experience.
• Delivers & transmits Education Contents.
• Provides personalized follow-up & coaching.
• Animates learning communities with passion.

Elevates Customer Experience & Service Attitude

• Fosters empathy.
• Knows customer profiles and transmits customer centricity.
• Continuously elevates service standards and POS execution according to brand specificities.

Others

• Strong training capabilities to conduct engaging training sessions online and offline.
• Digitally savvy with knowledge of latest gear, social apps, editing programs, and equipment to conduct online trainings/livestreaming.
• Proficient in Microsoft Office and social media apps.
• Strong team player with collaboration spirit.
• Ability to conduct training sessions effectively in English and Mandarin.

L’Oréal Competencies

• INNOVATOR
• STRATEGIST
• PEOPLE DEVELOPER
• INTEGRATOR
• ENTREPRENEUR