Marketing Manager

Universal Robina Corporation; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Marketing Manager to develop and implement brand strategies. The role involves managing marketing campaigns, budget allocation, and team leadership to enhance brand performance and market presence. Candidates should have extensive experience in marketing and a strong track record in brand management.

Qualifications

• 10+ years in marketing roles within FMCG.
• Proven track record in brand management and marketing campaigns.
• Strong project management skills and attention to detail.

Responsibilities

• Develop and implement brand marketing plans aligned with company objectives.
• Manage marketing campaigns and budget allocation.
• Analyze marketing effectiveness and adjust strategies accordingly.

Skills

Communication

Project Management

Brand Management

Influencing

Team Leadership

Job description

Grow Beyond UR Job with URC!

Universal Robina Corporation is looking for a Manager, Marketing (Malaysia).

What are their Job Responsibilities:

• Create, develop and implement comprehensive brand marketing plans/strategies that align with the Company's objectives, focusing on product positioning, market segments, pricing and promotional strategies.
• Strategize, plan and implement marketing campaigns/ideas across various channels with the team while managing budget and expenses, ensuring alignment with brand messaging and target audience engagement.
• Forecast, monitor, control and allocate A&P budget to ensure effective and efficient management and utilization of the approved budget to support the brand/product’s ROI.
• Monitor and analyze the effectiveness of marketing activities and brand performance, adjusting strategies based on performance metrics and consumer feedback.
• Work closely with CMI and Innovation team to identify opportunities for NPD and enhancements to existing products, as well to ensure alignment and successful execution of new product launch initiatives.
• Lead and guide the team on day-to-day activities to ensure successful execution of tactical promotion, and other marketing initiatives.
• Manage and work with third party vendors to effectively execute marketing activities, ensuring consistency in brand communication.

What are the qualifications needed for the role:

• At least 10 years of experience in marketing roles within the FMCG sector, with a proven track record of successful brand management. Experience in leading marketing campaigns, product launches, and managing a brand across various channels.
• Ability to communicate, influence and network with key stakeholders at all levels, both internal and external.
• Knowledge of current marketing trends and best practices in the FMCG industry.
• Strong project management skills, with attention to detail and the ability to manage multiple projects simultaneously.
• Experience in leading and managing a team, demonstrating the ability to mentor, motivate, and drive a team towards achieving marketing objectives.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.