TikTok Shop - Social Media Marketing (Malaysia)

TikTok; Kuala Lumpur; On-site; MYR 30,000 - 70,000; Full time

Job summary

Join a forward-thinking company that leads the way in short-form mobile videos. As part of the SEA Integrated Marketing team, you will design and execute innovative marketing strategies for TikTok Shop, driving user engagement and enhancing the shopping experience. With a focus on creativity and collaboration, you'll work alongside diverse teams to optimize marketing campaigns and establish benchmarks that measure success. This role offers you the chance to thrive in a dynamic environment that values diversity and innovation, making a significant impact in the ever-evolving digital landscape.

Qualifications

• 3-5 years of experience in internet companies, brand companies, or agencies.
• Proficient in analytics tools and marketing automation.

Responsibilities

• Design and execute social and content marketing strategies for TikTok Shop.
• Collaborate with internal teams to develop effective marketing plans.

Skills

Marketing Planning

Digital Media Skills

Communication Skills

Collaboration Skills

Analytical Skills

Education

Bachelor's Degree

Tools

Analytics Tools

Ad Platforms

Marketing Automation Tools

Job description

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Roles & Responsibilities

• Design, strategize, and execute social and content marketing strategies for TikTok Shop, including ideation, planning, content ownership, and developing various content marketing formats across channels.
• Collaborate with internal stakeholders such as seller, merchant, and creator management teams to identify marketing needs and develop effective marketing plans.
• Establish benchmarks for e-commerce market campaigns with clear metrics to measure performance in customer awareness, new user acquisition, and customer experience.
• Analyze, report, and recommend improvements to marketing strategies and implementation to optimize campaign performance and internal collaboration.

Qualifications

Minimum Qualifications:

• Bachelor's Degree or above with 3-5 years of experience in internet companies, brand companies, or agencies.
• Excellent communication and collaboration skills. Proficiency in English.
• Strong marketing planning and digital media skills with an innovative spirit, logical thinking, and experience managing comprehensive marketing campaigns from ideation to execution.
• Familiarity with online marketing channels and interactive products like TikTok and Instagram; open to exploring new trends and interested in marketing hotspots.
• Proficient in analytics tools, ad platforms, and marketing automation tools.
• Experience in budget management and forecasting.

Preferred Qualifications:

• Creative mindset focused on innovation and testing.

About TikTok

TikTok is the leading destination for short-form mobile videos. Our mission is to inspire creativity and bring joy. With global headquarters in Los Angeles and Singapore, and offices worldwide, we foster a diverse and innovative environment.

Why Join Us

We are committed to inspiring creativity and creating value for communities through our innovative products. Our teams embrace curiosity, humility, and resilience, working together to achieve breakthroughs and growth. Join us to be part of a limitless journey.

Diversity & Inclusion

TikTok values diversity and strives to create an inclusive environment where all employees are valued for their unique perspectives and skills. We are dedicated to reflecting the communities we serve and fostering a space where everyone can thrive.