Assistant Manager, Marketing (Advertising & Promotion)

Sime Darby Property; Petaling Jaya; On-site; MYR 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a proactive marketing professional to support strategic initiatives within their township and product marketing teams. This role involves collaborating with the Marketing Manager to drive financial returns and enhance brand engagement through innovative campaigns and events. You will be responsible for analyzing market trends, managing stakeholder relationships, and ensuring the successful execution of marketing plans. If you are passionate about marketing and eager to make a significant impact in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in marketing and sales roles.
• Strong analytical skills for market research and competitor analysis.

Responsibilities

• Assist in formulating marketing strategies to meet revenue and profit targets.
• Plan and execute brand campaigns and events for townships.
• Build relationships with stakeholders and supervise junior team members.

Skills

Marketing Strategy Development

Sales Target Achievement

Brand Campaign Management

Social Media Engagement

Competitor Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Management

Job description

Requirements

Job Purpose

To support the Marketing Manager, BU1, in planning and implementing effective township and product marketing and sales plans. Ensure the timely execution of all new launches as per the budget plan for townships under Business Unit 1, including Denai Alam, Bukit Jelutong, Elmina East, Elmina West, and Elmina Business Park.

Job Responsibilities

Drive Financial Returns for Business Unit 1

• Assist the Marketing Manager in formulating marketing and sales strategies to meet revenue, sales, and profit targets for the financial year, aligned with the budget plan.
• Assist in developing and monitoring marketing programs and ensure the timely execution of plans for new launches, existing launches, and completed products.
• Monitor the utilization of A&P expenses and advertising effectiveness to ensure alignment with the budget.

Increase Brand Engagement and Value for Townships in Business Unit 1

• Propose, support, and monitor the execution of brand campaigns for township BU1.
• Plan, coordinate, and execute events to enhance brand value and engagement for the townships in BU1.
• Ensure ROI targets for brand campaigns and events are met.
• Actively monitor and improve social media presence for the townships and products.

Improve Product Marketability

• Enhance product marketability and profitability by researching and proposing ideas to leverage market opportunities and trends.
• Conduct competitor analysis regularly through ground and desktop research.
• Monitor competitors' sales packages and marketing campaigns, and propose strategies to differentiate from them.

Agency and Stakeholder Management

• Participate in Client Consultant Meetings (CCM) to ensure market-driven product creation.
• Prepare and present briefings to advertising, media, and event agencies to ensure effective A&P initiatives.
• Collaborate with advertising agencies, media agencies, and media owners on job briefs and production.
• Ensure compliance with SDP Brand Guidelines, Ministry of Housing regulations, and obtain all necessary approvals.
• Monitor activities and update product/campaign information across all offline and online channels, including websites, micro sites, and online booking systems.

People Engagement

• Build and maintain good relationships with local authorities, supply chain partners, customers, and other stakeholders.
• Supervise and guide junior team members to achieve company goals.

Education and Professional Experience

• Bachelor's degree in Marketing, Business Management, or equivalent.
• Minimum of 3 years of relevant experience.