Ecommerce Marketplace Campaigns Specialist SEA

Paula's Choice Skincare; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

Paula's Choice Skincare is seeking an Ecommerce Marketplace Campaigns Specialist to drive performance for their e-commerce platforms in SEA. This role involves project management, executing campaigns, and analyzing data to optimize sales strategies. Ideal candidates will have experience in e-commerce, a passion for beauty, and strong analytical skills.

Qualifications

• 2-3 years of hands-on experience in e-commerce operations.
• Relevant experience in the beauty or FMCG industry.
• Proven track record in planning and executing successful campaigns.

Responsibilities

• Manage end-to-end store operations across major e-commerce platforms.
• Execute marketplace advertising campaigns effectively.
• Track and analyze campaign performance, providing actionable insights.

Skills

Project Management

Digital Advertising

Analytical Skills

Interpersonal Skills

E-commerce Operations

Education

University degree in Marketing/Business

Job description

About Us:

Founded in the US (Seattle) in 1995 by Paula Begoun, Paula’s Choice Skincare is a multinational brand that is now 30 years strong! Our vision is to empower consumers with in-depth knowledge and enable people around the world to make the best choices for their skin. We question ingredients, follow the facts and stand up for the customer, because we believe that Beauty Begins with Truth.

About the Region:

Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon, Zalora, TiktokShop as well as an offline presence in Unity Pharmacies and Sephora Stores.

About Our Culture:

We’re a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our E-commerce Campaigns team is the driving force behind every online campaign – the perfect opportunity for you to collaborate with multiple internal and external channel partners, optimizing results.

Paula’s Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

The Opportunity:

Paula’s Choice Singapore is seeking to hire a dynamic Ecommerce Marketplace Campaigns Specialist, SEA with strong project management skills. Passionate about the customer’s journey in beauty/skincare, s/he will work closely with our Ecommerce Campaigns Manager SEA to ensure that all campaigns across our platforms are smoothly executed.

The role requires an innovative and energetic individual who can learn new systems quickly and adapt campaigns to reflect rapidly changing beauty trends. With a focus on evolving Paula’s Choice to be best-in-class, s/he must be a big idea generator who values agile execution, capable of implementing multiple campaigns concurrently on various platforms.

Key responsibilities include:

Executing E-commerce Marketplace Campaigns

• Manage end-to-end store operations across major e-commerce platforms including Shopee, Lazada, Amazon, Zalora, and TikTok Shop.
• Plan and execute mega campaigns and daily promotions, ensuring timely submission of campaign mechanics and flawless execution.
• Maintain up-to-date product listings, pricing strategies, and promotional activities tailored to each platform's unique requirements.
• Collaborate closely with Key Account Managers to align platform-driven initiatives and leverage marketplace tools for growth.
• Track and analyze campaign performance, using data-driven insights to continuously optimize strategies and maximize sales.
• Work with the Creative Team to develop compelling storefront designs and marketing assets aligned with campaign objectives.
• Coordinate with the Operations Team to ensure seamless order fulfilment, maintain inventory accuracy, and meet platform SLAs.

Digital Advertising

• Lead the strategy and execution of marketplace advertising campaigns (e.g., Shopee Ads & Affiliates, Lazada Sponsored Solutions, Affiliates).
• Manage external performance marketing efforts such as CPAS Ads to drive traffic and conversion.
• Optimize ad performance through careful budget management, bid strategies, keyword targeting, and audience segmentation.

Administration & Performance Reporting

• Track campaign milestones and deliverables, ensuring accurate and timely reporting across all e-commerce platforms.
• Consolidate campaign results and costs to evaluate effectiveness and ROI.
• Identify actionable insights and propose innovative strategies to enhance future campaign performance.
• Continuously test, iterate, and refine initiatives to improve performance and scalability.

You possess:

• A High proficiency in English, both written and spoken.
• A University degree, preferably in Marketing/Business.
• 2–3 years of hands-on experience in e-commerce operations, ideally within a leading marketplace (e.g., Shopee, Lazada) or an e-commerce enabler.
• 2–3 years of relevant experience in the beauty, skincare, or FMCG industry, with a solid understanding of brand positioning and consumer behavior.
• Proven track record of planning and executing successful brand and performance campaigns that deliver measurable results.
• Strong interpersonal and collaboration skills, with the ability to work cross-functionally and align internal teams and external partners toward common goals.

You are:

• Highly creative, an idea generator who’s diligent in testing and learning.
• Passionate about beauty/skincare and are excited about the brand.
• Highly motivated, work in a fast-paced environment quickly and accurately to meet tight deadlines.
• A strong analytical thinker, able to quickly evaluate and resolve problems.
• Able to work independently without supervision and proactively within a team
• Meticulous, and demonstrate high attention to detail.
• Positive and proactive, willing to learn fast and provide solutions.
• A Collaborator who values integrity, innovation, respect and excellence.
• Curious and open to the ideas of others; not afraid to make a mistake and take calculated risks.
• Resilient and solutions-oriented; you enjoy challenges and never give up.

Our culture is the result of our behaviors, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula’s Choice:

Each of us is powerful on our own, but together we are unstoppable.

Build Trust: We set the standard for skincare, transparency, and shared knowledge.

Be Bold: We lead through innovation and disrupting the status quo.

Act with Kindness: We operate out of respect and care for our customers, our colleagues, and the planet.

Create Community: We build a welcoming and inclusive community with a culture of growth and empowerment.

Do you recognize yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae. Only shortlisted candidates will be contacted.

If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via [e-mail].