Ecommerce Manager (DTC, Shopee, TikTok)

Blood; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

Blood is seeking an Ecommerce Manager for its Malaysia division to enhance online sales through strategic management of ecommerce channels. This role involves driving effective sales strategies, planning impactful campaigns, and optimizing conversion rates across platforms like Shopee and TikTok. Ideal candidates will have a proven track record in ecommerce management and a hunger for growth within a fast-paced consumer startup environment.

Benefits

Hybrid working environment

Growth opportunities

Work with a dynamic team

Qualifications

• Hands-on experience managing and growing ecommerce channels is essential.
• Strong analytical ability to use quantitative data for actionable insights.
• Fast learner and a team player with a bias to action.

Responsibilities

• Drive online sales across both marketplace and DTC ecommerce channels.
• Own ecommerce sales targets and define plans for strategic initiatives.
• Collaborate cross-functionally with marketing and operations for optimizations.

Skills

Ecommerce Management

Analytical Skills

Team Collaboration

Digital Marketing

Tools

Shopee

TikTok Shop

Shopify

Job description

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.

Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we’re looking for / The role

We are looking for a dynamic Ecommerce Manager, Malaysia to drive our online sales for our Malaysia Business Unit. You will be responsible for sales across both marketplace and DTC ecommerce channels, defining the overall strategies to drive sales and running experiments to optimize our conversion funnels. You will work closely with your ecommerce counterparts in other countries, as well as the Marketing and Operations teams in Malaysia.

Reports to: Regional Ecommerce Lead

Location: Malaysia

Core Responsibilities:

Sales Strategy and Planning (10%):

• Own ecommerce sales targets for Malaysia, defining plans by channels, levers and strategic initiatives in order to hit them

Ecommerce growth planning and execution (30%):

• Plan and execute digital marketing, software and other spends according to P&L plans, and identify opportunities for reallocation or incremental investment
• Create and implement tactical offers/mechanics/promotions to support marketing ads, campaigns and initiatives across marketplace, DTC and Tiktok platform.
• Drive growth by collaborating with marketers to develop and execute both digital and physical marketing pushes such as events, sampling, live-stream selling etc.
• Analyze marketplace ad spend and optimize keywords, ad settings, and overall ad strategy accordingly

Ecommerce campaign planning (30%):

• Shortlist, secure, and manage payday, double digits campaigns, launches and any signed packages with the platforms with RoAS in mind
• Change out visuals and PDP images/copy regularly, depending on campaign (working hand-in-hand with design and brand team)
• Own relationships with ecommerce channels to maximise our visibility and growth on marketplaces

Growth hacking and experimentation (20%):

• Own the consumer experience across ecommerce channels, optimizing CVR by hacking listings, pricing, exposures and any other consumer touchpoints
• For each channel (e.g. Shopee, TikTok, Shopify etc.), experiment continuously to improve ATC, CVR and AOV
• Drive PDP improvements, bundling, volume promotions, and other Ecommerce optimizations and improvements across all Ecommerce touchpoints

Internal stakeholder collaboration (10%):

• Coordinate with Marketing and Operations team on topics such as marketing collaterals for ecommerce channels and product availability, respectively

Skills & Qualifications

1. Hands-on experience managing and growing Ecommerce channels (e.g. Shopee, TikTok Shop, and Shopify)
2. A hunger for growth is critical because you will be driving some of the biggest channels of Blood’s sales growth
3. Fast learner and a team player with a bias to action, while being detailed-oriented
4. Strong analytical ability to use quantitative data to develop actionable insights and then execute them, with a deep understanding of key performance metrics such as CTR, ATC, AOV, CVR.

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us?

• High Impact: Be a direct contributor to our exponential growth in Malaysia, working directly with senior leadership
• Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
• Cross-Functional Exposure: Work across brand, commercial, supply chain, and product teams, gaining a holistic business perspective.

Career Growth Potential

• In the short term, you will develop your ability to grow ecommerce sales by experimenting and building an ecommerce playbook for Malaysia
• Over time, we plan for this role to increase in seniority within the ecommerce department, with the potential to manage an ecommerce team for the Malaysia Business Unit

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.