Product Marketing Analyst - Flight & Platform (Malaysia)

Product Marketing Analyst - Flight & Platform (Malaysia) page is loaded

Product Marketing Analyst - Flight & Platform (Malaysia)

Apply locations Malaysia - Local Office time type Full time posted on Posted 30+ Days Ago job requisition id R0004229

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Responsible for the execution of the product marketing projects

• Execute and track the progress of marketing activities as agreed on the Flight and Platform Marketing Strategy Plan
• Proactive in handling blockers and escalate as necessary

Conduct quantitative and qualitative analysis on a variety of sources and, based on them and own experience, make recommendations on business reviews, marketing plans

• Provide basic/simple recommendations on business and marketing strategy based on research & analysis of the root cause

Develop smart, actionable recommendations and reports that support business growth

• Identify customer pain points, media consumption, reaches and challenges/concerns
• Support senior members in segmentation, targeting, and positioning of Traveloka for each of the portfolios handled
• Identify system and product marketing requirements for enablement of growth levers
• Assist lead in providing insight on customers, market, levers for marketing initiatives enablement, etc as part of a collaboration with the product team
• Define/identify requirements for marketing supports/resources (Channels, Business Development, etc) by aligning with various stakeholders

Provide custom analysis to understand business trends and support business initiatives

• Identify product-market fit against the target segment
• Provide custom analyses to understand business and marketing trends; Identify opportunities and support business initiatives that can be catered by Marketing

Able to lead small projects (with supervision/guidance)

• Execute end-to-end campaign activities including:
  • Define campaigns: audience, messages, channel mix, objectives & activities
  • Execute campaign and build a compelling story to the customer
  • Monitor performance of the campaign & optimize post mortem of the campaigns
  • Identify and execute promotion (coupon) levers and conversion rate optimization through pricing and promotion (within constraints)

Requirements

• BSc/BA in Marketing, Business, Engineering or related field Passion in data-driven marketing and creating growth
• Good communication skill for English (either Chinese or Bahasa)
• Good analytical and problem-solving skills. High-level proficiency in Excel, SQL, and data analytics is a plus.
• Self-driven, love challenges, have an entrepreneurial spirit and get things done
• Excellent communication, passion, dedication, and energy
• Graduate of any college degree or MBA with up to 2 years working experience
• Have experiences in e-commerce, online marketing, retail/ investment banking, management consultancy is preferred
• Strong sense of ownership and accountability, with good attention to details
• Good interpersonal skills and ability to work well in an international team environment

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!