Basketball League Coordinator

SEAJBL; Johor Bahru; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative opportunity awaits as a Basketball League Coordinator in Johor, Malaysia. This role is pivotal in launching and expanding a new basketball league, requiring a dynamic individual with a passion for sports and strong entrepreneurial skills. You'll be responsible for business development, marketing initiatives, and operational management, ensuring a vibrant and engaging experience for players and fans alike. With a focus on community engagement and strategic partnerships, this position offers a unique chance to shape the future of basketball in the region. If you thrive in fast-paced environments and are eager to make a significant impact, this role is for you.

Qualifications

• Entrepreneurial mindset with experience in business development or sports management.
• Strong knowledge of basketball rules and league operations.

Responsibilities

• Develop and implement a strategic plan for the basketball league.
• Organize and manage league logistics and game-day operations.

Skills

Business Development

Sports Management

Marketing

Event Organization

Negotiation Skills

Networking

Problem-Solving

Sponsorship Acquisition

Education

Bachelor's Degree in Business or Sports Management

Experience in Sports League Development

Tools

Sports Management Software

Digital Marketing Tools

Job description

TheBasketball League Coordinator (Johor, Malaysia)will play a key role in launching and growing a new basketball league in Johor, Malaysia. This individual will be responsible for business development, marketing, team recruitment, sponsorship acquisition, and operational management. The ideal candidate is a self-starter with a passion for basketball, strong entrepreneurial skills, and experience in sports management, business development, or event organization.

Business Development & Growth

• Develop and implement a strategic plan to establish and expand the basketball league across Johor.
• Identify and secure partnerships with local businesses, sponsors, and community organizations to drive revenue.
• Build relationships with schools, universities, sports complexes, and community centers for league venues.
• Research and analyze market trends to optimize league offerings and attract more participants.

Marketing & Brand Development

• Work with the marketing team to create campaigns (social media, email, community outreach) to attract players, teams, and fans.
• Organize promotional events, tryouts, open gyms, and community engagement activities to generate excitement.

League Operations & Management

• Organize and manage all league logistics, including team registration, scheduling, and game-day operations.
• Enforce league rules, policies, and safety guidelines.
• Hire and coordinate referees, scorekeepers, and event staff.
• Ensure a high-quality game experience for players, spectators, and sponsors.

Community & Player Engagement

• Build strong relationships with basketball organizations and stakeholders across Johor.

Financial & Administrative Responsibilities

• Oversee league budgeting, financial planning, and revenue streams.
• Manage registration payments, sponsorship deals, and operational expenses.

Qualifications & Skills

• Entrepreneurial mindset with experience in business development, sales, or sports management.
• Strong knowledge of basketball rules, league operations, and competitive structures.
• Excellent networking, negotiation, and relationship-building skills.
• Strong experience in marketing, sponsorship sales, and social media management.
• Ability to manage multiple responsibilities in a fast-paced startup environment.
• Strong problem-solving skills and ability to handle on-site issues.
• Proficiency in event planning, budgeting, and sponsorship acquisition.
• Willingness to work evenings and weekends to support league operations.

Preferred Qualifications

• Experience launching or growing a sports league, tournament, or event.
• Background in sponsorship sales, fundraising, or community engagement.
• Familiarity with sports management software and digital marketing tools.
• Fluency in Malay and English is preferred.