Merchandising Manager

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading company in Malaysia is seeking a dynamic Merchandising Manager to drive strategic product launches and brand activations. This role involves cross-functional collaboration, creative campaign development, and team leadership to enhance consumer experiences and brand engagement.

Qualifications

• Minimum 8 years in marketing, branding, or activation strategy.
• Industry background in Retail, FMCG, Fashion, E-commerce, or Events Agencies.

Responsibilities

• Develop and implement strategic product launch plans.
• Lead engaging activation campaigns highlighting product stories.
• Mentor and lead a high-performing creative team.

Skills

Project Management

Creative Strategy

Team Leadership

Communication

Tools

Microsoft Excel

PowerPoint

Job description

MR DIY International brings high-quality, affordable products to customers worldwide, building on its proud beginnings in Malaysia. Over the years, MR DIY has grown into a trusted household name with a global footprint of more than 4,000 stores across Asia, Europe, and beyond—including key markets such as Turkey, Spain, Poland, Bangladesh, Thailand, Brunei, Indonesia, the Philippines, Singapore, India, and Cambodia.

With a dedicated team of over 20,000 employees, MR DIY International serves more than 80 million customers annually. The company is committed to delivering exceptional value and convenience, making everyday essentials and innovative products accessible to communities everywhere.

Job Summary

We are seeking a dynamic and experienced Merchandising Manager to lead and execute strategic product launches and brand activation initiatives. This role is pivotal in translating product innovation into compelling consumer experiences, working cross-functionally to ensure seamless integration of marketing strategies across retail, ecommerce, and brand platforms.

Key Responsibilities

Product Launches

• Develop and implement creative, strategic launch plans in collaboration with Product, Marketing, and Visual Merchandising teams.
• Deliver on-time product launches with measurable outcomes such as engagement, awareness, and sales uplift.
• Post-launch performance analysis and improvement recommendations.

Creative Activation Concepts

• Ideate and lead engaging activation campaigns that highlight product and brand stories.
• Drive high-impact, memorable experiences tailored to the target audience.
• Ensure consistency with brand identity and voice.

Ongoing Project Continuation

• Provide strategic support to maintain project timelines and objectives.
• Monitor ongoing activations and adjust tactics to ensure alignment and continuity.
• Deliver regular progress updates and adapt plans as required.

Cross-Functional Collaboration

• Align activation efforts with internal stakeholders (product, marketing, VM).
• Liaise with external agencies and partners for creative and executional support.
• Foster collaborative relationships for streamlined campaign delivery.

Campaign Monitoring & Reporting

• Measure campaign success using KPIs (engagement, ROI, customer feedback).
• Analyze performance to identify improvement areas.
• Apply data-driven insights for future initiatives.

Team Leadership & Creative Development

• Mentor and lead a high-performing creative team.
• Encourage innovation, creativity, and strategic thinking.
• Develop training plans to foster professional growth.

Required Qualifications & Experience

• Minimum 8 years in marketing, branding, or activation strategy.
• Ideally someone from industry background in Retail, FMCG, Fashion, E-commerce, or Events Agencies.
• Strong project management, creative strategy, and team leadership skills.
• Proficient in Microsoft Excel and PowerPoint.
• Excellent communication and cross-functional collaboration.