Marketing and Advertising Executive

EDESS Education Development and Solutions Specialist Sdn Bhd; Johor Bahru; On-site; MYR 30,000 - 60,000; Full time

Job summary

Join a forward-thinking educational solutions provider dedicated to enhancing the quality of learning and teaching. In this dynamic role, you'll spearhead innovative marketing strategies, manage corporate communications, and drive performance marketing initiatives. With a focus on creativity and analytics, you'll engage with diverse stakeholders to elevate the company's brand and employee value proposition. This is an exciting opportunity to make a significant impact in the education sector while progressing your career in a leadership role. If you're passionate about marketing and education, this role is perfect for you.

Benefits

Opportunity for career progression

Leadership role

Positive impact on education

Qualifications

• 2+ years in Marketing Communications or Product Marketing.
• Strong analytical skills and attention to detail.

Responsibilities

• Develop and execute a multi-platform communications strategy.
• Manage marketing materials and online marketing activities.
• Analyze campaign effectiveness and optimize content marketing.

Skills

Marketing Communications

SEO/SEM

Social Media Management

Analytical Skills

Content Creation

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

CRM Software

Job description

EDESS is an educational solution provider company that caters to all educational levels, from preschools until higher education institutions. The vision is to become the solution hub for 21st-century digital education. EDESS aims to improve and enhance the quality of learning, teaching, and academic research by providing the latest solutions and technology trends. Our services encompass digital solutions, educational management, human resource development, education event organizing, research trends and applications, and education logistics services.

The Role

You Will Be Responsible For

1. Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
2. Creating and managing all marketing material and collateral in line with brand direction.
3. Implementing online marketing activities including social media, SEO/SEM, demand generation, and lead generation.
4. Tracking the effectiveness of various campaigns and course correcting as required.
5. Managing communications spend and working with vendors and agencies to create and localize communications and marketing activities and develop supporting assets.
6. Leading the planning and implementation of PR and initiatives related to the brand.
7. Managing corporate communications across internal channels/platforms.
8. Developing messaging and content for corporate communications.
9. Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.
10. Driving performance marketing.
11. Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, and user segments.
12. Planning and executing viral marketing campaigns across social media platforms.
13. Analyzing content traffic metrics and campaign effectiveness to improve content marketing ROI.
14. Generating engaging content for thought leadership, websites, social platforms, and marketing collateral.
15. Developing and managing the editorial calendar.
16. Designing and developing a strong employer branding strategy.
17. Partnering with internal and external stakeholders to promote and communicate the employee value proposition (EVP) and position the company as an employer of choice.
18. Building campaigns to support recruitment and talent engagement across multiple channels.
19. Analyzing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Profile

1. At least 2 years of experience in Marketing Communications or Product Marketing within the Professional Services, Media & Entertainment, or Internet industry.
2. Experience within the industry is a strong advantage.
3. You enjoy finding creative solutions to problems.
4. You pay strong attention to detail and deliver work of a high standard.
5. You possess strong analytical skills and are comfortable dealing with numerical data.
6. You are willing to undertake 30-60% travel.

What's on Offer?

1. Opportunity to make a positive impact.
2. Strong opportunities to progress your career.
3. Leadership role.