Category Manager - Growth Products

TN Germany; Germany; Remote; EUR 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Category Manager for Growth products to develop EMEA Go-to-market plans and manage product launches. The role involves collaboration with various teams, overseeing marketing strategies, and representing the product at events. Ideal candidates will have a strong background in marketing, excellent communication skills, and a proven track record in product management.

Qualifications

• Minimum 5 years of product management and marketing experience.
• Experience in business development/partner marketing is a plus.

Responsibilities

• Develop and drive EMEA Go-to-market plans for products.
• Lead PR teams and represent the product at events.
• Collaborate with vendors and partners to support initiatives.

Skills

Marketing

Communication

Organizational Skills

Education

Bachelor’s degree in Marketing

MBA

Tools

Microsoft Office

Job description

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Job Reference:

2e46b3222dae

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Posted:

13.05.2025

Expiry Date:

27.06.2025

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Job Description:

Job Responsibilities :

Category Manager - Growth products

• Develop and drive EMEA Go-to-market (GTM) plans for products of our MCD (e.g., Mobile/Console products) and LFD (e.g., Chairs / Lifestyle products) categories.
• Develop comprehensive product launch plans for all new launches, present to internal stakeholders, and drive execution at a detailed level.
• Lead PR teams through participation, effectively communicate with outside press, and represent the product and company as required. Create keynote and press briefing presentations and train key stakeholders.
• Prepare and coordinate localization of marketing assets to support product launches or campaigns, including copy, videos, photography, banners, social content, and training materials.
• Develop monthly and quarterly GTM plans to drive revenue and growth, including promotions, launches, PR, events, influencer seedings, collateral, digital marketing, etc.
• Ensure marketing activities are executed within the EMEA region, collaborating with regional marketing teams.
• Serve as the marketing point of contact for internal stakeholders including sales, PR, community, technical support, business development, and finance.
• Represent the growth product team at public and customer events, in person or on camera.
• Attend trade shows, assist with booth setup, product presentation, and related activities.
• Act as EMEA product expert on technical questions related to managed categories.
• Participate in daily/weekly calls with global stakeholders to ensure product updates and marketing initiatives are aligned.
• Understand market and competitive offerings of assigned products.
• Gather input from market, press, customers, forums, etc., to inform product planning and platform roadmap.
• Contribute to creative strategies for packaging, advertising, web content, merchandising, and promotions.
• Collaborate with vendors and partners to support product and business initiatives.
• Develop pricing and channel strategies for EMEA in collaboration with senior management.

Pre-Requisites :

• Bachelor’s degree in Marketing or related field; MBA preferred.
• Minimum 5 years of product management and marketing experience in consumer electronics, PC hardware, gaming furniture, or console industry.
• Experience in business development/partner marketing is a plus.
• Proven ability to develop and oversee marketing plans.
• Experience with sales channels including retail, direct, online, and distribution.
• Ability to write marketing copy and guide creative design for digital and print media.
• Experience in creating detailed marketing strategies and requirements.
• Ability to work independently, prioritize, and manage multiple projects.
• Strong organizational and communication skills, with experience interacting with executive management.
• Experience working in a global company with multiple stakeholders across countries and time zones preferred.
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Fluent in English.

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