Assistant Product Manager

TN Germany; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

Join a global leader in skincare and make-up as an Assistant Manager in Product Marketing. This role offers the opportunity to lead product launches, manage marketing campaigns, and collaborate with diverse teams to drive brand success. You will leverage consumer insights and data to enhance marketing strategies and ensure product competitiveness in the market. If you are passionate about innovation and eager to contribute to a company that values diversity and creativity, this position is perfect for you. Be part of a dynamic environment where your contributions will help shape the future of beauty.

Qualifications

• Experience in product management and marketing strategies.
• Strong analytical skills for market and consumer insights.

Responsibilities

• Lead product launches and manage marketing campaigns.
• Conduct market analysis and monitor sales performance.
• Collaborate with cross-functional teams for project execution.

Skills

Product Management

Market Analysis

Campaign Planning

Consumer Research

CRM Insights

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

CRM Software

Data Analysis Tools

Job description

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Client:

Groupe Clarins

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

cf1005ed6cae

Job Views:

2

Posted:

08.05.2025

Expiry Date:

22.06.2025

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Job Description:

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".

Operating in more than countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story?

Product Management (By category)

• Lead product launches including launch activations, opportunity identification, concept development and market validation
• Keep product pricing and catalogue up-to-date and ensure competitiveness against market
• Monitor sales performance on regular basis; conduct reviews and sales forecast
• Assist reporting manager in formulating brand strategies to drive sales and market share
• Leverage regional & global calendar and input, transfer brand vision into local marketing content by making use of local consumer insight/understanding
• Lead in campaign planning and execution (includes Trade, Product, VM, Digital, CRM, Ecom) collaborate with respective stakeholders to ensure launch and activation meets business objectives.
• Compile, analyze and present post campaign results
• Together with Digital team, develop and implement integrated media, communication and digital strategies to achieve business objectives
• Conduct consumer studies/ research on concept, advertising and consumer U&A
• Overall project and time management; Work closely with cross-functional team including regional, sales, training and supply chain where applicable to ensure timely delivery and meet business goals

Trade Marketing (By category and key festive - CNY, Mothers day, Raya, Xmas)

• Maintain good relationships with business partners to gain competitive advantages, such as promotion sites, co-sharing, competitors' insights, etc
• Consolidate and regularly update the competitor analysis report
• Develop, plan and implement events, roadshows and outposts that are consumer-oriented to support key marketing campaigns
• Leverage CRM insights and data to analyze and propose opportunities to increase the productivity of outdoors and consumer events.
• Manage Sales & Promotion budget and calendar of retailer mechanics for offline channels.

Key personnel to consolidate Trade

• Consolidate all trade activations and summarize trade calendar view
• Update all retailer and promotional programs/activities with ongoing evaluation of effectiveness.
• Plan and monitor consumptions of GWP and samples across outlets

Manage POP operations and planning (By category and key festive - CNY, Mothers day, Raya, Xmas)

• Forecasts management of Global POP & Production of Local POP
• Execution in stores, working closely with respective stakeholders Sales, Training, Supply Chain
• Manage stock, testers, trials, samples for optimal resource utilization
• Manage order forms for POP elements

CRM with Club Clarins

• Partner with CRM team to set and deliver KPI drivers of Recruitment and Retention
• Leverage marketing campaigns to recruit new Club Clarins members
• Use CRM insights and data to analyze and propose opportunities to increase productivity of outdoors and consumer events.

Annual Brand Plan and Expenditure Planning

• Manage A&P of assigned categories
• S&P management: Optimize resource allocation, monthly risk management
• Manage Sales & Promotion budget and retailer mechanics calendar for departmental stores and own channels.

Other responsibilities may be added to the above, which are consistent with the title ASSISTANT MANAGER, PRODUCT MARKETING