Assistant Manager, Product Marketing (Financial Services) | TNG Digital

Touch 'n Go Group; Kuala Lumpur; Hybrid; MYR 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a dynamic marketing communications professional to lead integrated campaigns that drive engagement and brand recognition. This role involves collaborating with internal teams to create compelling marketing strategies, optimizing communication funnels, and leveraging data insights to inform decisions. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to thrive in a fast-paced environment. Join a forward-thinking organization committed to revolutionizing the fintech industry and making a significant impact in a cashless society.

Benefits

Hybrid work model

Flexi hours

eWallet meal allowance

Unlimited office pantry snacks

Mobile subscription reimbursement

Medical coverage including dental

Additional family leave

Corporate membership discounts

Qualifications

• 5+ years of experience in marketing communications and digital marketing.
• Ability to manage multiple responsibilities in a fast-paced environment.

Responsibilities

• Collaborate with stakeholders to drive integrated marketing campaigns.
• Launch and manage campaigns across various communication channels.

Skills

Marketing Communications

Digital Marketing

Campaign Management

Creative Problem Solving

Data Analysis

Team Collaboration

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business Studies

Bachelor’s Degree in Communications

Job description

We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP!

Job Responsibilities

• Collaborate with internal stakeholders to drive integrated communications, strategies, planning and campaigns end-to-end solutions.
• Build on product positioning and messaging that sets new products apart from others in the market to give them a unique selling point.
• Launch, manage and execute campaign development from conceptualisation (with support of internal or external creative agency/digital agency/production house and etc) to full campaign development across all communication channels such as TVC, radio, print, OOH, PR, digital marketing, email, SMS, app push marketing, on ground activation, social media etc.
• Ensuring the roll out of the Go-To-Market plan, ground presence, advertising or PR specialists, by assisting job tasks, facilitating interdepartmental communications and managing external communications
• Responsible to set up all comm activities for the company across relevant channels including owned assets such as websites, social media, digital marketing, app push marketing, EDMs, pop up banners and more
• Ensuring campaign KPI to measure campaign success and identify key learnings
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through various dimensions of data be it transactional, app or external to drive marketing decisions for the business

Job Requirements

• Bachelor’s Degree in Marketing, Business Studies, Communications or related field.
• 5+ years’ marketing communications, partnerships & digital marketing experience.
• Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced, professional environment
• Creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Experience in optimizing marketing and comms funnels
• A strong team player and a fast-learner
• Collaborative, people & communication skills.

Our Perks & Benefits:

• Hybrid, Flexi hours and home workplace subsidy.
• eWallet meal allowance.
• Unlimited office pantry fruits, snacks and drinks.
• Mobile and broadband subscription reimbursement.
• Flexibility to opt dependants coverage (spouse, child, parents or parents-in-law) for outpatient medical benefits.
• Additional leave including family leave and paid care leave to care for family members.
• Medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine (“TCM”) and Chiropractic.
• Corporate membership discount and many more to explore.

We believe that you have what it takes to fit into the Touch ‘n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!

Touch ‘n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and calibre. It is Touch ‘n Go’s policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing: [e-mail]

Note: Only shortlisted candidates will be contacted.

Let’s keep LEAP-ing forward together!