Senior Product Manager

Vinda SEA; Klang Municipal Council; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Senior Product Manager to lead the Wipes, OEM, and Away-From-Home businesses across Southeast Asia. This pivotal role emphasizes strategic growth and innovation, focusing on consumer and competitive analysis to ensure product relevance and market advantage. The ideal candidate will have a strong background in brand management within the FMCG sector, demonstrating leadership and project management skills. Join a forward-thinking company that values creativity and collaboration, where your insights will drive impactful product launches and enhance customer experiences.

Qualifications

• 5-8 years in brand management or product marketing in FMCG.
• Strong leadership and stakeholder management skills.

Responsibilities

• Lead strategic growth in the Wipes category across SEA.
• Manage project scope, timelines, and cross-functional teams.
• Conduct consumer and competitive analysis for innovation.

Skills

Brand Management

Product Marketing

Consumer Analysis

Project Management

Strategic Planning

Stakeholder Management

Data Analysis

Education

Degree in Business

Degree in Marketing

Degree in Economics

Job description

Position Summary

We are seeking an experienced and hands-on Senior Product Manager to spearhead the Wipes, OEM, and Away-From-Home businesses across Southeast Asia. This pivotal role focuses on accelerating growth in the Wipes category (Baby, Feminine, Adult, and Hygiene) while also managing the OEM Paper and Away-From-Home (AFH) segments, making it a key growth pillar for the organization.

You will play an essential role to:

1) Consumer Analysis

• Use of various research resources and tools to understand customers’ & consumers’ current and future needs to identify innovation opportunities as well as ensuring current offerings are relevant to our target customers & consumers.
• Identify and use relevant consumer insights to ensure the relevance of product offerings.
• Co-develop and refine research plans to build consumer understanding, seek clarity on current challenges, identify future innovation directions, etc.

2) Competitive Analysis

• Collate and analyze competitors’ branding, pricing, products, communications & etc within Southeast Asia.
• Analyze and compare the overall direction of competitors to ensure that Product Strategy continues to provide a competitive advantage in the market where we compete.
• Update and track regional competitive brands with in-marketing leads and coordinate with R&D to deliver semi-annual competitive analysis in a timely manner.

3) Strategic Innovation Planning

• Support the Marketing Innovation Manager in crafting the 5-year innovation funnel for the business.
• Participate and support the implementation of ideation sessions/ workshops to align products, packaging, communications, and promotions to the brand platform, business objectives, and market needs.

4) Product/ Brand/ Category Launches and Relaunches

• Provide input into the development of 8Q category plans for all countries.
• Share insights of new products & brands.
• Key stakeholder for all innovation projects and works closely with both internal and external stakeholders to achieve the desired outcome.
• Collect data and analyze post-launch assessment.

5) Project Management

• Define project scope, objectives, timelines, and resource needs; identify key stakeholders for project kickoff.
• Coordinate cross-functional teams, assign tasks, and oversee day-to-day project execution.
• Monitor project performance, manage risks and issues, control budgets, and provide regular progress updates.
• Ensure successful delivery of project outcomes; conduct post-project reviews, document lessons learned, and close out the project.

6) Detailed Job Description by Category:

a) Wipes

• Lead the strategic growth of the wipes category (Baby, Feminine, Adult, Hygiene) across SEA markets.
• Identify new opportunities and product bundles to drive category penetration and expand market share.
• Oversees the end-to-end product lifecycle — from ideation to production, launch, and post-launch support.

b) OEM Paper

• Manage OEM product specification requests, acting as the primary liaison for B2B customers across SEA with the product development team in China/Indonesia.
• Support the development of product bundles tailored to regional and customer-specific needs.
• Ensure operational excellence through close collaboration with supply chain, production, and commercial teams.

c) AFH

• Work closely with the AFH team to provide brand and product support to win contracts and grow Vinda’s footprint in the Away-From-Home category.
• Coordinate with R&D, operations, and factory teams to ensure timely product delivery and production efficiency.
• Partner with commercial teams to align innovation strategies with business objectives and customer demands.
• Facilitate strong communication across stakeholders to ensure seamless execution of projects and initiatives.

7) Budget Ownership

• Manages the category budget for the assigned portfolio.

To be successful in this role, you will need to have:

• Degree in Business, Marketing, Economics, or related field
• At least 5 - 8 years working experience in brand management or product marketing in FMCG or personal care.
• Proven experience in category development, product management, and regional execution.
• Strong leadership, communication, and stakeholder management skills.
• Solid analytical and commercial acumen; comfortable managing across complexity and matrix teams.